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Listen: Here’s Why Brand Conversations Matter to Marketers

Published by Engagement Labs February 05, 2018

Brad Fay, Chief Commercial Officer of Engagement Labs, recently spoke to the hosts of “Marketing Matters,” Americus Reed and Barbara Kahn, about measuring word-of-mouth conversations on social media and face-to-face.

Using several examples from IHOP, PayPal, and Nordstrom’s, Brad shares why it’s so important for marketers to get a TotalSocial perspective of the conversations about their brands and how they can develop campaigns that leverage word-of-mouth to drive sales.

This interview originally aired on Sirius XM Channel 111, Business Radio Powered by The Wharton School. Follow the show on Twitter at @BizRadio111.

You can listen to the full interview below.

 To learn from leading brands of social influence, you can download our ebook Lessons From The Leaders of Social Influence.