Brad Fay, Chief Commercial Officer of Engagement Labs, recently spoke to the hosts of “Marketing Matters,” Americus Reed and Barbara Kahn, about measuring word-of-mouth conversations on social media and face-to-face.
Using several examples from IHOP, PayPal, and Nordstrom’s, Brad shares why it’s so important for marketers to get a TotalSocial perspective of the conversations about their brands and how they can develop campaigns that leverage word-of-mouth to drive sales.
This interview originally aired on Sirius XM Channel 111, Business Radio Powered by The Wharton School. Follow the show on Twitter at @BizRadio111.
You can listen to the full interview below.
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