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Unlocking the Power of the Asian Market: Data and Strategies for Effective Engagement

Published by Engagement Labs May 18, 2023

Understanding the Data, Celebrating AAPI Month, and Advancing DE&I Efforts

The Power of Influencers: Maximize Your Marketing Mileage

Published by Engagement Labs May 04, 2023

Part 1 – Targeting Travel Influencers Segment: Habits, Interests, and Conversation

Maximizing Marketing ROI with Social Influence Data

Published by Engagement Labs April 20, 2023

How Social Data Can Drive Business Outcomes and Optimize Marketing Strategies

The advertising industry has evolved significantly over the years, with the[…]

Consumer Conversations and Social Influence for Brand Success

Published by Engagement Labs April 06, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers.

Maximizing Positive Brand Sentiment: 4 Data-Driven Tips for Marketers

Published by Engagement Labs March 01, 2023

In today's fast-paced and highly competitive business environment, making data-driven decisions is essential for marketers and business leaders. The[…]

Top Super Bowl 2023 Advertisers That Dominated the Buzz: Who Made the Cut?

Published by Engagement Labs February 21, 2023

Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a[…]

Score a Goal by Leveraging Soccer Fans for Marketing and Brand Engagement

Published by Engagement Labs October 20, 2022

Cited and published on November 18, 2022 in MarketingCharts "World Cup 2022: A Few Stats to Know"

The fall is ripe with marketing opportunities: holiday[…]

Top 20 TotalSocial Movers and Shakers

Published by Engagement Labs August 23, 2022

Data Reveals Technology, Auto, Beauty & Personal Care, and Beverages are Most Improved in Consumer Conversations the Past Year

The TotalSocial “Movers and[…]

6 Ways Consumer Buzz Impacts Revenue and Brand Performance

Published by Engagement Labs June 08, 2022

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” Scott Cook, co-founder of Intuit once famously said.

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