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Super Bowl 2020: The Winners in Driving Buzz (And They Aren’t the Winners of the USA Today Ad Meter)

Published by Engagement Labs February 13, 2020

A month ago, we declared in Marketing Dive, that USA Today's Ad Meter — the most widely used indicator of advertising success in the big game —[…]

Word-of-Mouth Predicted the “Sanders Sudden Surge” Uncovered in Weekend Polls

Published by Engagement Labs January 27, 2020

Word-of-Mouth Also Predicts Bloomberg's Emergence as The Key Moderate Competitor to Biden

Multiple polls released over the last 24 hours showed a[…]

Word-of-Mouth Predicted Bloomberg’s Rise in Polls

Published by Engagement Labs January 08, 2020

Two new polls from Morning Consult and Harvard Harris have Michael Bloomberg statistically tied with Pete Buttigieg for fourth place in the fight for[…]

A New Year’s Resolution for Better and More Authentic Influencer Marketing

Published by Ed Keller January 02, 2020

Just before Christmas, marketing guru Seth Godin took aim at the “scam” of influencer marketing via Instagram and other social media platforms in a[…]

Holiday Shopping Conversations Favor Big Mass Merchants Over Specialty Stores

Published by Engagement Labs December 23, 2019

BJ’s, Lush, Reebok, and Wayfair Are Key New Players in Holiday Season Talk

Walmart and Amazon continue to dominate the holiday season conversations[…]

Democrats Taking Serious Look at Bloomberg: He Leads Buttigieg in Word of Mouth Ranking

Published by Engagement Labs December 18, 2019

Fully 15.5% of Democrats Talked About Bloomberg Last Week, versus 4.9% Who Say they Will Vote for Him

Bloomberg’s Word of Mouth Engagement Exceeds His[…]

Will 2020 Super Bowl Advertisers Settle for Field Goals?

Published by Engagement Labs December 05, 2019

Scoring a Touchdown Requires Success both Online & Offline

The 2020 Super Bowl LIV is such a hot ticket for advertisers that before Thanksgiving, Fox[…]

Amazon Jumps into Lead in TotalSocial® UK Retail Industry Ranker

Published by Engagement Labs November 07, 2019

Selfridges, New Look Shoot Up Ranking Due to Strong Sentiment, Online and Offline

Amazon has taken over first place among retailers in the United[…]

Aveeno Suffers Guilt by Association in Social Media, But Not in Real World

Published by Engagement Labs November 06, 2019

The Johnson & Johnson Company is facing major legal and public relations challenges due to accusations and settlements related to America’s opioid[…]

Beverage Alcohol Conversations Flourish in an Era of Innovation

Published by Engagement Labs October 14, 2019

Crown Royal, Jack Daniel’s, Blue Moon All Surging in Consumer Conversations

A new report out this month warns that “consumer interest in beverage[…]

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