In today's fast-paced and highly competitive business environment, making data-driven decisions is essential for marketers and business leaders. The[…]
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a[…]
Cited and published on December 16, 2022 in WARC "World Cup shows why we need to talk about brands being talked about"
Cited and published on November 18, 2022 in MarketingCharts "World Cup 2022: A Few Stats to Know"
The fall is ripe with marketing opportunities: holiday[…]
Data Reveals Technology, Auto, Beauty & Personal Care, and Beverages are Most Improved in Consumer Conversations the Past Year
The TotalSocial “Movers and[…]
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” Scott Cook, co-founder of Intuit once famously said.
Discovery Network Leads Offline and YouTube Leads Online RankingNetflix, HGTV, Spotify, Hulu and ESPN Hold Top Ranks for Both Online and Offline
TotalSocial Is the Only Platform that Integrates Offline and Online WOM to Drive Business Performance
Engagement Labs is proud to announce that the United[…]
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action
For much of the country late August means[…]