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On Eve of the Holiday Shopping Season, Consumers are Buzzing About Retail

Published by Engagement Labs November 25, 2020

Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]

How Does Politics Affect Your Brand and Sales? Should You Take a Stance?

Published by Engagement Labs November 05, 2020

Consumer Conversations Provide Guidance to the Post-2020 Landscape

Presidential Election Word of Mouth Engagement Is High Again, and Less Negative than in 2016

Published by Engagement Labs October 30, 2020

● Biden Holds 20-Point Word of Mouth Sentiment AdvantageRepublicans More Activist than Democrats, Especially on Social Media

Just before James[…]

Financial Brands Struggle to Join the Conversation

Published by Engagement Labs October 22, 2020

How Can They Command Both Offline WOM and Social Media to Grow their Brands?

Biden’s Word of Mouth Sentiment Swings into Positive Territory for First Time

Published by Engagement Labs October 21, 2020

27 Point Difference Between Biden and Trump Sentiment About Former VP Stands in Sharp Contrast to Clinton in 2016

 

Engagement Labs' CEO Remarks on His Induction to Market Research Council Hall of Fame

Published by Engagement Labs October 14, 2020

The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]

The New Conversation Commanders of COVID Era

Published by Engagement Labs October 08, 2020

Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation

Lessons from the Leaders of Social Influence

Published by Engagement Labs September 29, 2020

Part 2: Five Brands that Excel at Both Online and Offline Social Engagement

The "Conversation Commander" Brands that Excel at Offline and Online Social Influence

Published by Engagement Labs September 22, 2020

Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020

Amazon's Offline Consumer Conversation is Soaring During Pandemic, and It’s Not Alone in Retail

Published by Engagement Labs September 10, 2020

A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]

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