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Will 2020 Super Bowl Advertisers Settle for Field Goals?

Published by Engagement Labs December 05, 2019

Scoring a Touchdown Requires Success both Online & Offline

The 2020 Super Bowl LIV is such a hot ticket for advertisers that before Thanksgiving, Fox[…]

Amazon Jumps into Lead in TotalSocial® UK Retail Industry Ranker

Published by Engagement Labs November 07, 2019

Selfridges, New Look Shoot Up Ranking Due to Strong Sentiment, Online and Offline

Amazon has taken over first place among retailers in the United[…]

Aveeno Suffers Guilt by Association in Social Media, But Not in Real World

Published by Engagement Labs November 06, 2019

The Johnson & Johnson Company is facing major legal and public relations challenges due to accusations and settlements related to America’s opioid[…]

Beverage Alcohol Conversations Flourish in an Era of Innovation

Published by Engagement Labs October 14, 2019

Crown Royal, Jack Daniel’s, Blue Moon All Surging in Consumer Conversations

A new report out this month warns that “consumer interest in beverage[…]

Emirates Remains TotalSocial Leader Amid British Travel Industry Turbulence

Published by Engagement Labs October 07, 2019

In Consumer Conversations, Booking.com, P&O, and British Airways All Rising as Thomas Cook Crashes

Emirates Airlines remains the TotalSocial leader in[…]

Foot Locker Struggles to Get into the Right Conversation

Published by Engagement Labs October 02, 2019

Tragedy & Comedy Lift Discussion, but Not Results

Foot Locker became the topic of millions of additional face-to-face conversations in recent months,[…]

Social Media Fails to Predict Offline Reaction When Brands Take Stands on Gun Violence

Published by Engagement Labs September 12, 2019

The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week,  145[…]

“Chicken War” Helps Popeyes Hog the Conversation—If Only for a Week

Published by Engagement Labs September 10, 2019

The much publicized fast-food chicken fight that broke out in August propelled Popeyes up the TotalSocial pecking order from 22nd to 11th place among[…]

Chick-fil-A in Chicken Fight with Popeyes, but Wendy’s Rules the Roost

Published by Engagement Labs August 28, 2019

Did the Popeyes quick-service restaurant chain know what kind of fight they were picking when they announced the nationwide roll-out of a New[…]

Clorox the Oval Office?

Published by Engagement Labs August 09, 2019

Political Joke Explodes in Social Media, but Offline Clorox Conversations Have Been Building for Months

When the CMO of Clorox said last year his[…]

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