January brings the UK cold weather, flu, and intense focus on which retailers ‘won’ and ‘lost’ in terms of Christmas trading.
Competitive intelligence professionals collect and analyze scores of data points about their competitors – from sales revenues to product details. But[…]
Our recent press release highlighted our latest TotalSocial® ranking of the top-performing U.S. brands in the tech/electronics category. On that side[…]
Here we go again. Another celebrity scandal, another marketing sponsorship turned into a house of cards. In the wake of the Harvey Weinstein scandal,[…]
More than half of financial services marketers say they plan to increase their investment in marketing analytics, according to a survey conducted by[…]
Brand marketers, not only those focused on products traditionally marketed to men, like consumer electronics or automobiles, but also categories like[…]
Rick Larkin is VP-Analytics of Engagement Labs. As a data scientist who has spent his career in market mix modeling on behalf of many of the world’s[…]
Hillary Clinton cites Engagement Labs’ word-of-mouth data in making the central claim of her new book, What Happened. The book, which debuted at number[…]
In all the hoopla over Apple’s launch of the iPhone 8 and the iPhone X, it was easy to miss this simple – but potent – announcement: Apple Stores are[…]
Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]
