Competitive intelligence professionals collect and analyze scores of data points about their competitors – from sales revenues to product details. But[…]
Why Competitive Intelligence Pros Need Consumer Conversation Analytics
LG’s Momentum and Kindle’s Surprising Enduring Qualities in UK: A Tech/Electronics TotalSocial Ranking
Our recent press release highlighted our latest TotalSocial® ranking of the top-performing U.S. brands in the tech/electronics category. On that side[…]
How to Avoid a House of Cards: Focus on Everyday Influencers
Here we go again. Another celebrity scandal, another marketing sponsorship turned into a house of cards. In the wake of the Harvey Weinstein scandal,[…]
Financial Brands Can’t Afford to Ignore Real-Life Conversations
More than half of financial services marketers say they plan to increase their investment in marketing analytics, according to a survey conducted by[…]
Why Your Next Social Campaign Needs to Target Millennial Men
Brand marketers, not only those focused on products traditionally marketed to men, like consumer electronics or automobiles, but also categories like[…]
Why You Need Predictive Modeling About Social Influence in Your Data Science Effort
Rick Larkin is VP-Analytics of Engagement Labs. As a data scientist who has spent his career in market mix modeling on behalf of many of the world’s[…]
Hillary Clinton Cites Engagement Labs’ Analysis as Evidence of ‘What Happened’
Hillary Clinton cites Engagement Labs’ word-of-mouth data in making the central claim of her new book, What Happened. The book, which debuted at number[…]
Shop Talk: Apple’s New Town Squares Are a Smart Social Influence Play
In all the hoopla over Apple’s launch of the iPhone 8 and the iPhone X, it was easy to miss this simple – but potent – announcement: Apple Stores are[…]
Offline Social Channels Important to Travel E-commerce Leaders
Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]
UK Influencers: Younger Have Social Reach, but Wise Heads Carry Weight in Some Categories
Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long[…]