Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media
Standing in the aisle of just about any retail store, the[…]
“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]
Low prices. Convenience. Free shipping. Consumers put a high value on each, and – to the frustration of its retail competitors – Amazon delivers on[…]
Amazon’s impact on the retail industry is undeniable. It’s a formidable competitor in every retail category, and the one that every retail marketer[…]
One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]
Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and[…]
UK sentiment rankings illustrate the challenge to get strong advocacy both online and offline – but Clinique achieves it
Brad Fay, Chief Commercial Officer of Engagement Labs, recently spoke to the hosts of “Marketing Matters,” Americus Reed and Barbara Kahn, about[…]
At the tail end of a particularly social season, the New York Times posed a question that marketing professionals puzzle over every day of the year:
January brings the UK cold weather, flu, and intense focus on which retailers ‘won’ and ‘lost’ in terms of Christmas trading.
