The numbers swirling around Amazon Prime Day certainly fit the company’s big name. During its annual summer deals event, the e-tailer sold 100 million[…]
3 Reasons Amazon's Prime Day was a Smash Hit
Today's Conversations Predict Next Week's Sales
Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media
Standing in the aisle of just about any retail store, the[…]
It’s Not Enough for Your Marketing to Be Noticed, Consumers Have to Talk About It Too
“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]
Is Amazon Unbeatable? We Don’t Think So
Low prices. Convenience. Free shipping. Consumers put a high value on each, and – to the frustration of its retail competitors – Amazon delivers on all.[…]
PEOPLE TALK – A LOT – ABOUT AMAZON
Amazon’s impact on the retail industry is undeniable. It’s a formidable competitor in every retail category, and the one that every retail marketer must[…]
“DO US A FLAVOR” Lay's Creates Offline Buzz
One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]
How Dove Earned—and Kept—Conversation Commander Status
Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and “Love[…]
Clinique: The UK's Most Loved Brand
UK sentiment rankings illustrate the challenge to get strong advocacy both online and offline – but Clinique achieves it
Listen: Here’s Why Brand Conversations Matter to Marketers
Brad Fay, Chief Commercial Officer of Engagement Labs, recently spoke to the hosts of “Marketing Matters,” Americus Reed and Barbara Kahn, about measuring[…]
Ads as Cultural Currency: The Anatomy of Bud Light’s “Dilly Dilly” Campaign
At the tail end of a particularly social season, the New York Times posed a question that marketing professionals puzzle over every day of the year: