But Nike Should Benefit from Higher Brand Engagement
Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the[…]
Upcoming Election Is Increasing Focus of Kitchen Table Conversations
A dramatic week in the news had less impact that one might have expected on[…]
A Very Negative Environment for GOP House Candidates, with Focus on Corruption & Russia
In normal times, Labor Day is the traditional start of general[…]
The numbers swirling around Amazon Prime Day certainly fit the company’s big name. During its annual summer deals event, the e-tailer sold 100 million[…]
Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media
Standing in the aisle of just about any retail store, the[…]
“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]
Low prices. Convenience. Free shipping. Consumers put a high value on each, and – to the frustration of its retail competitors – Amazon delivers on all.[…]
Amazon’s impact on the retail industry is undeniable. It’s a formidable competitor in every retail category, and the one that every retail marketer must[…]
One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]
Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and “Love[…]
