New York Times READ


Nike’s Kaepernick Campaign Turns Both Online and Offline Conversations Negative

Published by Brad Fay September 14, 2018

But Nike Should Benefit from Higher Brand Engagement

Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the[…]

Big Week in Politics Keeps National Dialog on President Trump’s Performance, Immigration, Russia

Published by Brad Fay September 14, 2018

Upcoming Election Is Increasing Focus of Kitchen Table Conversations

A dramatic week in the news had less impact that one might have expected on[…]

What Kitchen Table Conversations Reveal about the 2018 Midterms

Published by Brad Fay September 06, 2018

A Very Negative Environment for GOP House Candidates, with Focus on Corruption & Russia

In normal times, Labor Day is the traditional start of general[…]

3 Reasons Amazon's Prime Day was a Smash Hit

Published by Engagement Labs July 31, 2018

The numbers swirling around Amazon Prime Day certainly fit the company’s big name. During its annual summer deals event, the e-tailer sold 100 million[…]

Today's Conversations Predict Next Week's Sales

Published by Engagement Labs July 25, 2018

Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media 

Standing in the aisle of just about any retail store, the[…]

It’s Not Enough for Your Marketing to Be Noticed, Consumers Have to Talk About It Too

Published by Engagement Labs July 10, 2018

“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]

Is Amazon Unbeatable? We Don’t Think So

Published by Engagement Labs June 20, 2018

Low prices. Convenience. Free shipping. Consumers put a high value on each, and – to the frustration of its retail competitors – Amazon delivers on all.[…]


Published by Engagement Labs May 31, 2018

Amazon’s impact on the retail industry is undeniable. It’s a formidable competitor in every retail category, and the one that every retail marketer must[…]

“DO US A FLAVOR” Lay's Creates Offline Buzz

Published by Engagement Labs April 17, 2018

One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]

How Dove Earned—and Kept—Conversation Commander Status

Published by Engagement Labs March 22, 2018

Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and “Love[…]