New York Times READ


3 Reasons Amazon's Prime Day was a Smash Hit

Published by Engagement Labs July 31, 2018

The numbers swirling around Amazon Prime Day certainly fit the company’s big name. During its annual summer deals event, the e-tailer sold 100 million[…]

Today's Conversations Predict Next Week's Sales

Published by Engagement Labs July 25, 2018

Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media 

Standing in the aisle of just about any retail store, the[…]

It’s Not Enough for Your Marketing to Be Noticed, Consumers Have to Talk About It Too

Published by Engagement Labs July 10, 2018

“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]

Is Amazon Unbeatable? We Don’t Think So

Published by Engagement Labs June 20, 2018

Low prices. Convenience. Free shipping. Consumers put a high value on each, and – to the frustration of its retail competitors – Amazon delivers on all.[…]


Published by Engagement Labs May 31, 2018

Amazon’s impact on the retail industry is undeniable. It’s a formidable competitor in every retail category, and the one that every retail marketer must[…]

“DO US A FLAVOR” Lay's Creates Offline Buzz

Published by Engagement Labs April 17, 2018

One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]

How Dove Earned—and Kept—Conversation Commander Status

Published by Engagement Labs March 22, 2018

Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and “Love[…]

Clinique: The UK's Most Loved Brand

Published by Steve Thomson February 26, 2018

UK sentiment rankings illustrate the challenge to get strong advocacy both online and offline – but Clinique achieves it

Listen: Here’s Why Brand Conversations Matter to Marketers

Published by Engagement Labs February 05, 2018

Brad Fay, Chief Commercial Officer of Engagement Labs, recently spoke to the hosts of “Marketing Matters,” Americus Reed and Barbara Kahn, about measuring[…]

Ads as Cultural Currency: The Anatomy of Bud Light’s “Dilly Dilly” Campaign

Published by Engagement Labs January 16, 2018

At the tail end of a particularly social season, the New York Times posed a question that marketing professionals puzzle over every day of the year: