It’s great when people say nice things about our brand, but many marketers are unclear about how much it really matters whether they pay attention to[…]
Business Critical, Not Vanity Metrics – Why Social Matters
Where Are the Burgers and Tacos? TotalSocial Predicts QSR Shakeup
A burger and fries is a celebrated menu staple at America’s quick service restaurants. McDonald’s, Burger King and Wendy’s - often considered “the big[…]
The Power of Social Extends Beyond Social Media
Corporate Vision Magazine Features Ed Keller in its CEO Issue
“Our strategy is to develop a predictive analytics engine that will allow our marketing[…]
Extensive Study Reveals Little Correlation Between Social Media Conversation and Word of Mouth
MARKETERS NEEDS TO MEASURE AND MASTER BOTH
One of social media’s key attractions to marketers is the window it provides on authentic conversations and[…]United Airline's Social Influence Problems Stretch Well Beyond Leggings
Over the weekend, a Tweetstorm erupted when United Airlines barred two teens from entering a flight because their leggings did not meet the airline’s[…]
TotalSocial™ v2.0: It’s All About Driving Sales
I’ve spent the last 15 years of my career focused almost entirely on the proposition that people make purchase decisions because of the way they are[…]
'Getting Real' About Social at the UK MRS Social Media Research Summit
At the recent Social Media Research Summit, hosted by the UK Market Research Society, one of the underlying themes of the day was integration. […]
Warc on the Rise of ‘Dark Social’ and Chat Apps, and What It Means for Marketers
In a recent report, Warc discusses the implications of the growth of chat or messenger apps such as Whatsapp, posing the question: “For brands looking[…]
Are Americans Losing Their Interest in Football?
Sports marketers are well aware that the NFL suffered a large viewership decline during the 2016 season.
What the Trump Victory Can Teach Brand Marketers
By all accounts, the surprising election of Donald Trump as president was due in part to a social media juggernaut, driven by Trump’s skillful use of[…]