Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long dominated[…]
As one of the four key drivers of consumer conversation performance, sentiment is a powerful marketing lever for brands to pull. But a common myth is that[…]
They’re three very different brands, but Apple, USAA and General Mills have a few things in common. Most recently, we identified them as “Movers and[…]
UK ‘Moves and Shakers’ feature brands of all typesWhich brands can truly claim to be the talk of the town, those hot properties that seem to be attracting[…]
Have we gotten to the point where “influencer marketing” has become interchangeable with “social media marketing?” The emerging myth marketers now seem to[…]
Brands have numerous strategies at their disposal to spark consumer conversations. Sometimes, it’s a new or sexy product. Other times, it’s a trigger -[…]
Many marketers assume the conversations consumers have in real life and on social media have an impact on sales. But how big is that impact? And, do these[…]
As online travel agencies (OTAs) have become the go-to resource for vacationers, they are both partners of and competitors with hotels and airlines. But[…]
The clash between big box retailers and e-commerce titans is well underway, and some industry experts aren’t optimistic about the outcome for[…]
Over the last decade, marketers have been lured by the promise of what social media reveals about how consumers talk about their brands. While social[…]
