Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long dominated[…]
UK Influencers: Younger Have Social Reach, but Wise Heads Carry Weight in Some Categories
4 Ways to Crush Negative Sentiment and Drive Positive Social Influence
As one of the four key drivers of consumer conversation performance, sentiment is a powerful marketing lever for brands to pull. But a common myth is that[…]
The Brand Marketer’s Secret to Social Influence: Talkability
They’re three very different brands, but Apple, USAA and General Mills have a few things in common. Most recently, we identified them as “Movers and[…]
UK Social Momentum is Not Limited to Hip or Tech Brands
UK ‘Moves and Shakers’ feature brands of all typesWhich brands can truly claim to be the talk of the town, those hot properties that seem to be attracting[…]
3 Tips for Driving More Sales with Influencer Marketing
Have we gotten to the point where “influencer marketing” has become interchangeable with “social media marketing?” The emerging myth marketers now seem to[…]
More Than a Trigger: How Cheerios Used Bees to Increase Consumer Buzz
Brands have numerous strategies at their disposal to spark consumer conversations. Sometimes, it’s a new or sexy product. Other times, it’s a trigger -[…]
Proof that Consumer Conversations Matter: They Predict Sales
Many marketers assume the conversations consumers have in real life and on social media have an impact on sales. But how big is that impact? And, do these[…]
OTAs Soar Past Hotels and Airlines in Driving Offline Word-of-Mouth
As online travel agencies (OTAs) have become the go-to resource for vacationers, they are both partners of and competitors with hotels and airlines. But[…]
Consumers Like to Talk Offline About Big Box Retailers
The clash between big box retailers and e-commerce titans is well underway, and some industry experts aren’t optimistic about the outcome for[…]
5 Myths About Social Influence – and 5 Realities You Need to Know
Over the last decade, marketers have been lured by the promise of what social media reveals about how consumers talk about their brands. While social[…]