One of the most challenging problems for marketers is the ability to identify the precise conversational forces, offline and online, that will best drive[…]
Toyota may have come in third among the mass-market automakers for May auto sales, but it leads its bigger competitors in consumer conversations according[…]
With social media, consumers have more channels through which they can share opinions and advice about the products and services they like and those they[…]
The UK is famously a nation of shoppers, and not surprisingly, shops and shopping is something we Brits love to talk about. That’s true even as footfall[…]
The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court, the[…]
Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal[…]
Since the automobile is one of America’s most cherished icons, traditional car makers have long been able to generate talk among auto enthusiasts and car[…]
Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]
If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment would[…]
Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles. Or[…]
