New York Times READ


Put Predictive Social Analytics to Work and Boost Sales with TotalSocial® Predict

Published by Ed Keller June 20, 2017

One of the most challenging problems for marketers is the ability to identify the precise conversational forces, offline and online, that will best drive[…]

Toyota’s Lead in TotalSocial® Influence Is a Strength in a Tough Year for Automakers

Published by Ed Keller June 17, 2017

Toyota may have come in third among the mass-market automakers for May auto sales, but it leads its bigger competitors in consumer conversations according[…]

Is Social Media a Good Measure of All Consumer Conversations?

Published by Ed Keller June 14, 2017

With social media, consumers have more channels through which they can share opinions and advice about the products and services they like and those they[…]

Mainstream Retailers Still Pack a Strong Social Punch

Published by Steve Thomson June 05, 2017

The UK is famously a nation of shoppers, and not surprisingly, shops and shopping is something we Brits love to talk about. That’s true even as footfall[…]

When Consumers Talk, It’s the NBA, Not the NFL, that Dominates

Published by Engagement Labs May 30, 2017

The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court, the[…]

Will Dove’s “Real Beauty” Bottles Hurt the Movement?

Published by Engagement Labs May 23, 2017

Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal[…]

Tesla Pulls into the Top 10 TotalSocial® Automotive Brands, but Audi is the Brand to Watch

Published by Engagement Labs May 15, 2017

Since the automobile is one of America’s most cherished icons, traditional car makers have long been able to generate talk among auto enthusiasts and car[…]

Can the New M&S Marketing Strategy Drive Stronger Conversation?

Published by Steve Thomson May 10, 2017

Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]

Take a Tip from the Finance Industry: Boost Social Influence by Diversifying Your Portfolio

Published by Engagement Labs April 28, 2017

If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment would[…]

Ignore Word of Mouth At Your Own Peril

Published by Ed Keller April 19, 2017

Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles. Or[…]