If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment would[…]
Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles. Or[…]
It’s great when people say nice things about our brand, but many marketers are unclear about how much it really matters whether they pay attention to WOM[…]
A burger and fries is a celebrated menu staple at America’s quick service restaurants. McDonald’s, Burger King and Wendy’s - often considered “the big[…]
Corporate Vision Magazine Features Ed Keller in its CEO Issue
“Our strategy is to develop a predictive analytics engine that will allow our marketing[…]
MARKETERS NEEDS TO MEASURE AND MASTER BOTH
One of social media’s key attractions to marketers is the window it provides on authentic conversations and[…]
Over the weekend, a Tweetstorm erupted when United Airlines barred two teens from entering a flight because their leggings did not meet the airline’s[…]
I’ve spent the last 15 years of my career focused almost entirely on the proposition that people make purchase decisions because of the way they are[…]
At the recent Social Media Research Summit, hosted by the UK Market Research Society, one of the underlying themes of the day was integration. […]
In a recent report, Warc discusses the implications of the growth of chat or messenger apps such as Whatsapp, posing the question: “For brands looking to[…]
