One of the most challenging problems for marketers is the ability to identify the precise conversational forces, offline and online, that will best drive[…]
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Toyota’s Lead in TotalSocial® Influence Is a Strength in a Tough Year for Automakers
Toyota may have come in third among the mass-market automakers for May auto sales, but it leads its bigger competitors in consumer conversations according[…]
Is Social Media a Good Measure of All Consumer Conversations?
With social media, consumers have more channels through which they can share opinions and advice about the products and services they like and those they[…]
Mainstream Retailers Still Pack a Strong Social Punch
The UK is famously a nation of shoppers, and not surprisingly, shops and shopping is something we Brits love to talk about. That’s true even as footfall[…]
When Consumers Talk, It’s the NBA, Not the NFL, that Dominates
The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court, the[…]
Will Dove’s “Real Beauty” Bottles Hurt the Movement?
Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal[…]
Tesla Pulls into the Top 10 TotalSocial® Automotive Brands, but Audi is the Brand to Watch
Since the automobile is one of America’s most cherished icons, traditional car makers have long been able to generate talk among auto enthusiasts and car[…]
Can the New M&S Marketing Strategy Drive Stronger Conversation?
Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]
Take a Tip from the Finance Industry: Boost Social Influence by Diversifying Your Portfolio
If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment would[…]
Ignore Word of Mouth At Your Own Peril
Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles. Or[…]