Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]
Can the New M&S Marketing Strategy Drive Stronger Conversation?
Take a Tip from the Finance Industry: Boost Social Influence by Diversifying Your Portfolio
If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment would[…]
Ignore Word of Mouth At Your Own Peril
Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles. Or[…]
Business Critical, Not Vanity Metrics – Why Social Matters
It’s great when people say nice things about our brand, but many marketers are unclear about how much it really matters whether they pay attention to WOM[…]
Where Are the Burgers and Tacos? TotalSocial Predicts QSR Shakeup
A burger and fries is a celebrated menu staple at America’s quick service restaurants. McDonald’s, Burger King and Wendy’s - often considered “the big[…]
The Power of Social Extends Beyond Social Media
Corporate Vision Magazine Features Ed Keller in its CEO Issue
“Our strategy is to develop a predictive analytics engine that will allow our marketing[…]
Extensive Study Reveals Little Correlation Between Social Media Conversation and Word of Mouth
MARKETERS NEEDS TO MEASURE AND MASTER BOTH
One of social media’s key attractions to marketers is the window it provides on authentic conversations and[…]United Airline's Social Influence Problems Stretch Well Beyond Leggings
Over the weekend, a Tweetstorm erupted when United Airlines barred two teens from entering a flight because their leggings did not meet the airline’s[…]
TotalSocial™ v2.0: It’s All About Driving Sales
I’ve spent the last 15 years of my career focused almost entirely on the proposition that people make purchase decisions because of the way they are[…]
'Getting Real' About Social at the UK MRS Social Media Research Summit
At the recent Social Media Research Summit, hosted by the UK Market Research Society, one of the underlying themes of the day was integration.[…]