New York Times READ


Can the New M&S Marketing Strategy Drive Stronger Conversation?

Published by Steve Thomson May 10, 2017

Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]

Take a Tip from the Finance Industry: Boost Social Influence by Diversifying Your Portfolio

Published by Engagement Labs April 28, 2017

If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment would[…]

Ignore Word of Mouth At Your Own Peril

Published by Ed Keller April 19, 2017

Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles. Or[…]

Business Critical, Not Vanity Metrics – Why Social Matters

Published by Steve Thomson April 11, 2017

It’s great when people say nice things about our brand, but many marketers are unclear about how much it really matters whether they pay attention to WOM[…]

Where Are the Burgers and Tacos? TotalSocial Predicts QSR Shakeup

Published by Engagement Labs April 11, 2017

A burger and fries is a celebrated menu staple at America’s quick service restaurants. McDonald’s, Burger King and Wendy’s - often considered “the big[…]

The Power of Social Extends Beyond Social Media

Published by Engagement Labs April 03, 2017

Corporate Vision Magazine Features Ed Keller in its CEO Issue

“Our strategy is to develop a predictive analytics engine that will allow our marketing[…]

Extensive Study Reveals Little Correlation Between Social Media Conversation and Word of Mouth

Published by Brad Fay & Rick Larkin April 03, 2017


One of social media’s key attractions to marketers is the window it provides on authentic conversations and[…]

United Airline's Social Influence Problems Stretch Well Beyond Leggings

Published by Engagement Labs March 29, 2017

Over the weekend, a Tweetstorm erupted when United Airlines barred two teens from entering a flight because their leggings did not meet the airline’s[…]

TotalSocial™ v2.0: It’s All About Driving Sales

Published by Ed Keller March 27, 2017

I’ve spent the last 15 years of my career focused almost entirely on the proposition that people make purchase decisions because of the way they are[…]

'Getting Real' About Social at the UK MRS Social Media Research Summit

Published by Steve Thomson March 17, 2017

At the recent Social Media Research Summit, hosted by the UK Market Research Society, one of the underlying themes of the day was integration.[…]