New York Times READ


Corona: A Social Misfit Who is the Life of the IRL Party

Published by Engagement Labs December 13, 2016

The beer category is known for having great online sharing. So why is Corona a Social Misfit?

Surprise Trump Win Is a Warning for Marketers to Beware of Conversations They Don’t See

Published by Engagement Labs December 01, 2016

Political operatives aren't the only ones trying to learn the lessons of Donald Trump's victory. Marketers are also assessing whether they, too, may be[…]

Chipotle Struggles to Regain Consumer Favor

Published by Engagement Labs November 16, 2016

It’s been a year since Chipotle’s E.coli crisis, and the brand continues to be talked about negatively by consumers.

6 Ways Word of Mouth Influences Revenue

Published by Ed Keller November 15, 2016

“Nothing influences people more than a recommendation from a trusted friend,” Mark Zuckerberg once famously said. “A trusted referral is the Holy Grail[…]

A Tale of Two Pepsis

Published by Engagement Labs October 31, 2016

We often hear that soda is bad for us. Especially regular soft drinks, which are packed with 120+ calories per can. So it is worth pointing out that –[…]

Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings

Published by Engagement Labs August 29, 2016

Back-to-school means student shopping sprees for impressive first day of school outfits.

How Data Helped Us Understand the Complex Millennial Mindset

Published by Engagement Labs August 23, 2016

We love data. It’s pretty much always at the center of everything we do here at Engagement Labs.

So You Think That You’re Social? Meet the Most TotalSocial™ Brands in the U.S.

Published by Engagement Labs August 15, 2016

It’s new. It’s groundbreaking. It’s here.

The TotalSocial™ Adweek Exclusive

Published by Engagement Labs August 09, 2016

It’s official...

TotalSocial - Make every conversation count™

Published by Engagement Labs August 08, 2016

How would you feel if we told you there was a single tool that measures ALL consumer conversations about your brand? Don’t believe us?