New York Times READ


The New Conversation Commanders of COVID Era

Published by Engagement Labs October 08, 2020

Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation

Lessons from the Leaders of Social Influence

Published by Engagement Labs September 29, 2020

Part 2: Five Brands that Excel at Both Online and Offline Social Engagement

The "Conversation Commander" Brands that Excel at Offline and Online Social Influence

Published by Engagement Labs September 22, 2020

Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020

Amazon's Offline Consumer Conversation is Soaring During Pandemic, and It’s Not Alone in Retail

Published by Engagement Labs September 10, 2020

A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]

4 Revealing Insights from PepsiCo on Impact of Conversations on Building Brands

Published by Engagement Labs August 11, 2020

How do consumer conversations affect your brand?

The following is an excerpt of a conversation with PepsiCo's Kevin Moeller and Engagement Labs' CEO Ed[…]

Armchair Nation: Consumer Conversation Trends Give New Meaning to “Must See TV,” as Home Entertainment Becomes a Necessity of Life

Published by Engagement Labs July 23, 2020

Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports

Conversations are not just buzz. They are predictive of consumer[…]

Pandemic Era Makes “Spring Cleaning” and Household Brands Worthy of Conversation

Published by Engagement Labs July 09, 2020

Beauty and Personal Care Brands Nivea & Colgate Thrive, As Do Household Cleaning Brands Tide and Gain, and Beverage Brands Keurig and Jack Daniel's

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