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Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation

Part 2: Five Brands that Excel at Both Online and Offline Social Engagement

Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020

A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]

How do consumer conversations affect your brand?

The following is an excerpt of a conversation with PepsiCo's Kevin Moeller and Engagement Labs' CEO Ed[…]

Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports

Conversations are not just buzz. They are predictive of consumer[…]

Beauty and Personal Care Brands Nivea & Colgate Thrive, As Do Household Cleaning Brands Tide and Gain, and Beverage Brands Keurig and Jack Daniel's

Cited and published on July 1, 2020 in MediaPost "Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues" 

At a[…]