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Sports Suspended, but Fans Talking Smack

Published by Engagement Labs April 20, 2020

Conversations About NBA Are Up the Most—Also, NFL, MLS, MLB, and Video Games

“Absence makes the heart grow fonder” is a saying that goes back several[…]

Walmart Is Talk of Our Towns During Pandemic

Published by Engagement Labs April 13, 2020

Retail analysis reveals declining sentiment about Walmart, increasing praise for Target and Home Depot

Sentiment gains tied to advertising,[…]

To Communicate or Not to Communicate? Changing Marcoms Landscape in a Time of Coronavirus

Published by Engagement Labs April 06, 2020

Advertising/PR Drives Enhanced Sentiment, Study Shows

Consumer conversations about brands are changing dramatically as Americans hunker down in their[…]

As “New Normal” Settles In, Nutrition and Healthy Eating Joins Evolving Topics in UK Conversations During Coronavirus Crisis

Published by Engagement Labs April 03, 2020

With more folks staying indoors and social distancing measures implemented, our latest Coronavirus data report shows that consumers’ conversations in[…]

Coronavirus Update: American Conversations Sweeping Changes This Week in Topics and Brands, As Coronavirus Becomes Personal

Published by Engagement Labs March 27, 2020

Last week we shared our US coronavirus consumer conversation data series, with some eye popping results. This week the data are even more stark with[…]

Coronavirus: Changing the Landscape of Consumer Conversations in the US

Published by Engagement Labs March 23, 2020

With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, we are monitoring its impact on the national conversation in the US[…]

Coronavirus: One third of UK consumers talking daily about health issues; dynamics of brand talk changing fast

Published by Engagement Labs March 17, 2020

With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, the impact in consumer conversations in the UK has begun with fully […]

Super Bowl 2020: The Winners in Driving Buzz (And They Aren’t the Winners of the USA Today Ad Meter)

Published by Engagement Labs February 13, 2020

A month ago, we declared in Marketing Dive, that USA Today's Ad Meter — the most widely used indicator of advertising success in the big game —[…]

Word-of-Mouth Predicted the “Sanders Sudden Surge” Uncovered in Weekend Polls

Published by Engagement Labs January 27, 2020

Word-of-Mouth Also Predicts Bloomberg's Emergence as The Key Moderate Competitor to Biden

Multiple polls released over the last 24 hours showed a[…]

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