Blog

Will Dove’s “Real Beauty” Bottles Hurt the Movement?

Published by Engagement Labs May 23, 2017

Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal[…]

Tesla Pulls into the Top 10 TotalSocial® Automotive Brands, but Audi is the Brand to Watch

Published by Engagement Labs May 15, 2017

Since the automobile is one of America’s most cherished icons, traditional car makers have long been able to generate talk among auto enthusiasts and[…]

Can the New M&S Marketing Strategy Drive Stronger Conversation?

Published by Steve Thomson May 10, 2017

Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]

Take a Tip from the Finance Industry: Boost Social Influence by Diversifying Your Portfolio

Published by Engagement Labs April 28, 2017

If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment[…]

Ignore Word of Mouth At Your Own Peril

Published by Ed Keller April 19, 2017

Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles.[…]

Business Critical, Not Vanity Metrics – Why Social Matters

Published by Steve Thomson April 11, 2017

It’s great when people say nice things about our brand, but many marketers are unclear about how much it really matters whether they pay attention to[…]

Where Are the Burgers and Tacos? TotalSocial Predicts QSR Shakeup

Published by Engagement Labs April 11, 2017

A burger and fries is a celebrated menu staple at America’s quick service restaurants. McDonald’s, Burger King and Wendy’s - often considered “the big[…]

The Power of Social Extends Beyond Social Media

Published by Engagement Labs April 03, 2017

Corporate Vision Magazine Features Ed Keller in its CEO Issue

“Our strategy is to develop a predictive analytics engine that will allow our marketing[…]

New and Extensive Study Reveals Little Correlation Between Social Media Conversation and Word of Mouth

Published by Brad Fay & Rick Larkin April 03, 2017

MARKETERS NEEDS TO MEASURE AND MASTER BOTH

One of social media’s key attractions to marketers is the window it provides on authentic conversations and[…]

United Airline's Social Influence Problems Stretch Well Beyond Leggings

Published by Engagement Labs March 29, 2017

Over the weekend, a Tweetstorm erupted when United Airlines barred two teens from entering a flight because their leggings did not meet the airline’s[…]

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