I’ve spent the last 15 years of my career focused almost entirely on the proposition that people make purchase decisions because of the way they are[…]
In a recent report, Warc discusses the implications of the growth of chat or messenger apps such as Whatsapp, posing the question: “For brands looking[…]
Sports marketers are well aware that the NFL suffered a large viewership decline during the 2016 season.
By all accounts, the surprising election of Donald Trump as president was due in part to a social media juggernaut, driven by Trump’s skillful use of[…]
In an age of snaps, tweets, posts, likes, texts and chats, the influence of friends, family and co-workers on what you watch on TV remains even more[…]
The beer category is known for having great online sharing. So why is Corona a Social Misfit?
Political operatives aren't the only ones trying to learn the lessons of Donald Trump's victory. Marketers are also assessing whether they, too, may be[…]
It’s been a year since Chipotle’s E.coli crisis, and the brand continues to be talked about negatively by consumers.
“Nothing influences people more than a recommendation from a trusted friend,” Mark Zuckerberg once famously said. “A trusted referral is the Holy Grail[…]