Blog

Changed Environment Fuels Volatility in Consumer Conversations for Many Brands

Word of Mouth Among Women Strongly Favors Biden, Among Men it Favors Trump

Cited and published on June 12, 2020 in MediaPost "Word-of-Mouth Sentiment Of Biden Soars, President Remains Mired In Negative Territory" 

Credit and Source: Shareablee's INTERACT Summit EP. 2: Thinking Beyond the Playbook

The streaming media business is expanding with the arrivals of HBO Max later this month and Peacock in July. Disney+ may well get another jolt of energy[…]

Covid-19 has transformed how we live, but it has not fully changed our mindset as consumers. This week’s blog focuses on what UK consumers talked about[…]

Originally published in: https://www.kantar.com/Inspiration/Podcast/Future-Proof-How-do-consumer-conversations-affect-your-brand

For this week’s blog, we decided to explore some of the interesting differences between women and men’s discussions during these tumultuous times.

Welcome to week 6 of Engagement Labs weekly tracking of Coronavirus and its impact on UK consumer conversation. In the week 5 update, we saw more positive[…]

In this weekly update, we see important shifts in the UK’s consumer conversation, which are often a predictor of future behavioural shifts. There is less[…]