New York Times READ


NFL and NASCAR Earning Offline Applause by Reversing Racial Justice Policies, Even as Social Media Goes Negative

Published by Engagement Labs June 23, 2020

Changed Environment Fuels Volatility in Consumer Conversations for Many Brands

Biden Enjoys a Strong Word of Mouth Advantage in Swing States, Even as It Fades Back Nationally

Published by Engagement Labs June 23, 2020

Word of Mouth Among Women Strongly Favors Biden, Among Men it Favors Trump

Pandemic Puts Streaming Media at Center of American Conversation

Published by Engagement Labs May 22, 2020

The streaming media business is expanding with the arrivals of HBO Max later this month and Peacock in July. Disney+ may well get another jolt of energy[…]

Holiday Plans & Travel Industry Decisions Weigh on UK Consumers’ Minds

Published by Engagement Labs May 11, 2020

Covid-19 has transformed how we live, but it has not fully changed our mindset as consumers. This week’s blog focuses on what UK consumers talked about[…]

In Today’s Hyper Changing Consumer Climate, the Differences Between Men and Women’s Discussions in the UK are Very Much Coming to the Fore

Published by Engagement Labs May 04, 2020

For this week’s blog, we decided to explore some of the interesting differences between women and men’s discussions during these tumultuous times.

UK consumers voice and video calls are taking place of in-person conversations about brands

Published by Engagement Labs April 26, 2020

Welcome to week 6 of Engagement Labs weekly tracking of Coronavirus and its impact on UK consumer conversation. In the week 5 update, we saw more positive[…]

Happiness is starting to colour UK’s most impactful conversations as consumers find joy in family and loved ones; less talk of issues

Published by Engagement Labs April 20, 2020

In this weekly update, we see important shifts in the UK’s consumer conversation, which are often a predictor of future behavioural shifts. There is less[…]

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