For this week’s blog, we decided to explore some of the interesting differences between women and men’s discussions during these tumultuous times.
UK consumers voice and video calls are taking place of in-person conversations about brands
Welcome to week 6 of Engagement Labs weekly tracking of Coronavirus and its impact on UK consumer conversation. In the week 5 update, we saw more positive[…]
Happiness is starting to colour UK’s most impactful conversations as consumers find joy in family and loved ones; less talk of issues
In this weekly update, we see important shifts in the UK’s consumer conversation, which are often a predictor of future behavioural shifts. There is less[…]
Sports Suspended, but Fans Talking Smack
Conversations About NBA Are Up the Most—Also, NFL, MLS, MLB, and Video Games
“Absence makes the heart grow fonder” is a saying that goes back several[…]
Walmart Is Talk of Our Towns During Pandemic
Retail analysis reveals declining sentiment about Walmart, increasing praise for Target and Home Depot
Sentiment gains tied to advertising, demonstrating[…]
To Communicate or Not to Communicate? Changing Marcoms Landscape in a Time of Coronavirus
Advertising/PR Drives Enhanced Sentiment, Study Shows
Consumer conversations about brands are changing dramatically as Americans hunker down in their[…]
As “New Normal” Settles In, Nutrition and Healthy Eating Joins Evolving Topics in UK Conversations During Coronavirus Crisis
With more folks staying indoors and social distancing measures implemented, our latest Coronavirus data report shows that consumers’ conversations in the[…]
Coronavirus Update: American Conversations Sweeping Changes This Week in Topics and Brands, As Coronavirus Becomes Personal
Last week we shared our US coronavirus consumer conversation data series, with some eye popping results. This week the data are even more stark with[…]
Sweeping Changes This Week in Topics UK Consumers Talk About, As Coronavirus Becomes Personal
In the first of a series covering the impact and trends on UK consumer conversations during the ongoing outbreak of the coronavirus or COVID-19, dynamics[…]
Coronavirus: Changing the Landscape of Consumer Conversations in the US
With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, we are monitoring its impact on the national conversation in the US and[…]