New York Times READ


“Fat Shaming” Drives Negative Social Media for Macy’s & Forever 21

Published by Engagement Labs August 05, 2019

But It’s Macy’s with the Big Problem: Too Little Offline Conversation

EE, Largest UK Mobile Services Company, Also Ranked #1 in Latest TotalSocial Ranking

Published by Engagement Labs July 31, 2019

Huawei, O2 Also Move Up List of Brands Earning Strong Online & Offline Conversation

The EE mobile phone brand (formerly, Everything Everywhere) is both[…]

TripAdvisor Earning Mixed Reviews in Consumer Conversations

Published by Engagement Labs July 26, 2019

Social Media Turns Negative, But Company Has Cause to Declare: “I Will Survive”

Nike Avoids Major Fireworks Over July 4th Retreat

Published by Engagement Labs July 18, 2019

Offline Conversations Rise, Stay Positive

Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th[…]

Upstart First Direct Makes Big Inroads in UK Financial Conversations

Published by Engagement Labs July 17, 2019

Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in[…]

Perdue Chicken Scalded in a Twitter Fight Between Nicki & Miley

Published by Engagement Labs July 11, 2019

Yet Offline Conversation Remains Immune to Online Drama

We’ve been writing about the large differences between consumer conversations that happen[…]

LUSH Ranked #1 Atop TotalSocial® Top 10 UK Beauty Brands, Despite Its Recent Exit from Social Media

Published by Engagement Labs July 08, 2019

Every year Engagement Labs releases TotalSocial® rankings of the top brands in the U.S., by category, based on consumer conversations that happen both[…]

The social side of brick-and-mortar retail

Published by Engagement Labs June 27, 2019

Tips for brands that want to boost their shareability on social media

Originally published in Quirk's June/July 2019 issue: […]

Consumer Conversations Stay Positive as Brands Embrace Pride Month

Published by Engagement Labs June 21, 2019

Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]

The Right Way to Buy Word-of-Mouth

Published by Engagement Labs June 11, 2019

The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]

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