Amazon’s impact on the retail industry is undeniable. It’s a formidable competitor in every retail category, and the one that every retail marketer[…]
PEOPLE TALK – A LOT – ABOUT AMAZON
“DO US A FLAVOR” Lay's Creates Offline Buzz
One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]
How Dove Earned—and Kept—Conversation Commander Status
Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and[…]
Clinique: The UK's Most Loved Brand
UK sentiment rankings illustrate the challenge to get strong advocacy both online and offline – but Clinique achieves it
Listen: Here’s Why Brand Conversations Matter to Marketers
Brad Fay, Chief Commercial Officer of Engagement Labs, recently spoke to the hosts of “Marketing Matters,” Americus Reed and Barbara Kahn, about[…]
Ads as Cultural Currency: The Anatomy of Bud Light’s “Dilly Dilly” Campaign
At the tail end of a particularly social season, the New York Times posed a question that marketing professionals puzzle over every day of the year:
UK Christmas Winners and Losers: How Did Social Contribute?
January brings the UK cold weather, flu, and intense focus on which retailers ‘won’ and ‘lost’ in terms of Christmas trading.
Why Competitive Intelligence Pros Need Consumer Conversation Analytics
Competitive intelligence professionals collect and analyze scores of data points about their competitors – from sales revenues to product details. But[…]
LG’s Momentum and Kindle’s Surprising Enduring Qualities in UK: A Tech/Electronics TotalSocial Ranking
Our recent press release highlighted our latest TotalSocial® ranking of the top-performing U.S. brands in the tech/electronics category. On that side[…]
How to Avoid a House of Cards: Focus on Everyday Influencers
Here we go again. Another celebrity scandal, another marketing sponsorship turned into a house of cards. In the wake of the Harvey Weinstein scandal,[…]