With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, we are monitoring its impact on the national conversation in the US and[…]
With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, the impact in consumer conversations in the UK has begun with fully 33%[…]
Super Bowl 2020: The Winners in Driving Buzz (And They Aren’t the Winners of the USA Today Ad Meter)
A month ago, we declared in Marketing Dive, that USA Today's Ad Meter — the most widely used indicator of advertising success in the big game — "doesn't[…]
Word-of-Mouth Also Predicts Bloomberg's Emergence as The Key Moderate Competitor to Biden
Multiple polls released over the last 24 hours showed a[…]
Two new polls from Morning Consult and Harvard Harris have Michael Bloomberg statistically tied with Pete Buttigieg for fourth place in the fight for the[…]
Just before Christmas, marketing guru Seth Godin took aim at the “scam” of influencer marketing via Instagram and other social media platforms in a short[…]
BJ’s, Lush, Reebok, and Wayfair Are Key New Players in Holiday Season Talk
Walmart and Amazon continue to dominate the holiday season conversations[…]
Fully 15.5% of Democrats Talked About Bloomberg Last Week, versus 4.9% Who Say they Will Vote for Him
Bloomberg’s Word of Mouth Engagement Exceeds His[…]
Scoring a Touchdown Requires Success both Online & Offline
The 2020 Super Bowl LIV is such a hot ticket for advertisers that before Thanksgiving, Fox[…]
Selfridges, New Look Shoot Up Ranking Due to Strong Sentiment, Online and Offline
Amazon has taken over first place among retailers in the United Kingdom[…]
