Huawei, O2 Also Move Up List of Brands Earning Strong Online & Offline Conversation
The EE mobile phone brand (formerly, Everything Everywhere) is both[…]
Social Media Turns Negative, But Company Has Cause to Declare: “I Will Survive”
Offline Conversations Rise, Stay Positive
Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th[…]
Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in[…]
Yet Offline Conversation Remains Immune to Online Drama
We’ve been writing about the large differences between consumer conversations that happen[…]
Every year Engagement Labs releases TotalSocial® rankings of the top brands in the U.S., by category, based on consumer conversations that happen both[…]
Tips for brands that want to boost their shareability on social media
Originally published in Quirk's June/July 2019 issue: […]
Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]
The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]
