New York Times READ


A New Year’s Resolution for Better and More Authentic Influencer Marketing

Published by Ed Keller January 02, 2020

Just before Christmas, marketing guru Seth Godin took aim at the “scam” of influencer marketing via Instagram and other social media platforms in a[…]

Holiday Shopping Conversations Favor Big Mass Merchants Over Specialty Stores

Published by Engagement Labs December 23, 2019

BJ’s, Lush, Reebok, and Wayfair Are Key New Players in Holiday Season Talk

Walmart and Amazon continue to dominate the holiday season conversations[…]

Democrats Taking Serious Look at Bloomberg: He Leads Buttigieg in Word of Mouth Ranking

Published by Engagement Labs December 18, 2019

Fully 15.5% of Democrats Talked About Bloomberg Last Week, versus 4.9% Who Say they Will Vote for Him

Bloomberg’s Word of Mouth Engagement Exceeds His[…]

Will 2020 Super Bowl Advertisers Settle for Field Goals?

Published by Engagement Labs December 05, 2019

Scoring a Touchdown Requires Success both Online & Offline

The 2020 Super Bowl LIV is such a hot ticket for advertisers that before Thanksgiving, Fox[…]

Amazon Jumps into Lead in TotalSocial® UK Retail Industry Ranker

Published by Engagement Labs November 07, 2019

Selfridges, New Look Shoot Up Ranking Due to Strong Sentiment, Online and Offline

Amazon has taken over first place among retailers in the United[…]

Aveeno Suffers Guilt by Association in Social Media, But Not in Real World

Published by Engagement Labs November 06, 2019

The Johnson & Johnson Company is facing major legal and public relations challenges due to accusations and settlements related to America’s opioid[…]

Beverage Alcohol Conversations Flourish in an Era of Innovation

Published by Engagement Labs October 14, 2019

Crown Royal, Jack Daniel’s, Blue Moon All Surging in Consumer Conversations

A new report out this month warns that “consumer interest in beverage[…]

Emirates Remains TotalSocial Leader Amid British Travel Industry Turbulence

Published by Engagement Labs October 07, 2019

In Consumer Conversations,, P&O, and British Airways All Rising as Thomas Cook Crashes

Emirates Airlines remains the TotalSocial leader in[…]

Foot Locker Struggles to Get into the Right Conversation

Published by Engagement Labs October 02, 2019

Tragedy & Comedy Lift Discussion, but Not Results

Foot Locker became the topic of millions of additional face-to-face conversations in recent months,[…]

Social Media Fails to Predict Offline Reaction When Brands Take Stands on Gun Violence

Published by Engagement Labs September 12, 2019

The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week,  145[…]

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