New York Times READ


Unpopular but Impactful, Super Bowl Ads for TurboTax and Olay Drove Engagement

Published by Engagement Labs February 28, 2019

They say sex sells.  Does creepy create conversation?

Clorox CMO Advocates for Conversations at the Center of the Future of Marketing

Published by Ed Keller December 07, 2018

Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]

Amazon Is Vulnerable This Black Friday

Published by Engagement Labs November 21, 2018

Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.

In Political Conversations, Republicans Rally to GOP as Election Nears

Published by Brad Fay November 02, 2018

Young Voters Remain Unengaged in Kitchen-Table Election Conversations

President Trump and “Republicans in Congress” are the subjects of the least[…]

HBR Cites Engagement Labs saying: “Don’t Believe Everything You Hear” in Social Media

Published by Engagement Labs October 31, 2018

HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations

The Harvard Business Review has[…]

Kitchen-Table Conversations Less Negative for Both Parties

Published by Brad Fay October 25, 2018

Republicans and Trump at Least Negative Levels in a Year

Democrats had a 10-point advantage over Republicans in the national conversation as the impact[…]

Kavanaugh Victory Spurs Strong Shift in Conversation Toward Republicans

Published by Brad Fay October 19, 2018

“Sentiment Gap” Narrows to Smallest Level in a Year

In the wake of the Senate’s confirmation of Associate Justice Brett Kavanaugh on October 6 and a[…]

Last Week of Supreme Court Battle Drives Kitchen-Table Conversations

Published by Brad Fay October 11, 2018

“Sentiment Gap” Returns to More Typical Level, with Democrats at a 15-point Advantage

The second week of drama related to the nomination of Brett[…]

Engagement Labs Finds Consumers Living in a “Political Brand Bubble”

Published by Engagement Labs October 11, 2018

New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances

Take the quiz here: […]

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