Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light[…]
They say sex sells. Does creepy create conversation?
Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]
Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.
Young Voters Remain Unengaged in Kitchen-Table Election Conversations
President Trump and “Republicans in Congress” are the subjects of the least[…]
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]
Republicans and Trump at Least Negative Levels in a Year
Democrats had a 10-point advantage over Republicans in the national conversation as the impact[…]
“Sentiment Gap” Narrows to Smallest Level in a Year
In the wake of the Senate’s confirmation of Associate Justice Brett Kavanaugh on October 6 and a[…]