The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week, 145 companies[…]
The much publicized fast-food chicken fight that broke out in August propelled Popeyes up the TotalSocial pecking order from 22nd to 11th place among[…]
Did the Popeyes quick-service restaurant chain know what kind of fight they were picking when they announced the nationwide roll-out of a New[…]
Political Joke Explodes in Social Media, but Offline Clorox Conversations Have Been Building for Months
When the CMO of Clorox said last year his[…]
But It’s Macy’s with the Big Problem: Too Little Offline Conversation
Huawei, O2 Also Move Up List of Brands Earning Strong Online & Offline Conversation
The EE mobile phone brand (formerly, Everything Everywhere) is both[…]
Social Media Turns Negative, But Company Has Cause to Declare: “I Will Survive”
Offline Conversations Rise, Stay Positive
Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th holiday[…]
Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in the[…]
Yet Offline Conversation Remains Immune to Online Drama
We’ve been writing about the large differences between consumer conversations that happen online[…]
