The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week, 145 companies[…]
Social Media Fails to Predict Offline Reaction When Brands Take Stands on Gun Violence
Published by
Engagement Labs
September
12,
2019
“Chicken War” Helps Popeyes Hog the Conversation—If Only for a Week
Published by
Engagement Labs
September
10,
2019
The much publicized fast-food chicken fight that broke out in August propelled Popeyes up the TotalSocial pecking order from 22nd to 11th place among[…]
Chick-fil-A in Chicken Fight with Popeyes, but Wendy’s Rules the Roost
Published by
Engagement Labs
August
28,
2019
Did the Popeyes quick-service restaurant chain know what kind of fight they were picking when they announced the nationwide roll-out of a New[…]
Clorox the Oval Office?
Published by
Engagement Labs
August
09,
2019
“Fat Shaming” Drives Negative Social Media for Macy’s & Forever 21
Published by
Engagement Labs
August
05,
2019
But It’s Macy’s with the Big Problem: Too Little Offline Conversation
EE, Largest UK Mobile Services Company, Also Ranked #1 in Latest TotalSocial Ranking
Published by
Engagement Labs
July
31,
2019
Huawei, O2 Also Move Up List of Brands Earning Strong Online & Offline Conversation
The EE mobile phone brand (formerly, Everything Everywhere) is both[…]
TripAdvisor Earning Mixed Reviews in Consumer Conversations
Published by
Engagement Labs
July
26,
2019
Social Media Turns Negative, But Company Has Cause to Declare: “I Will Survive”
Nike Avoids Major Fireworks Over July 4th Retreat
Published by
Engagement Labs
July
18,
2019
Offline Conversations Rise, Stay Positive
Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th holiday[…]
Upstart First Direct Makes Big Inroads in UK Financial Conversations
Published by
Engagement Labs
July
17,
2019
Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in the[…]
Perdue Chicken Scalded in a Twitter Fight Between Nicki & Miley
Published by
Engagement Labs
July
11,
2019