TripAdvisor Earning Mixed Reviews in Consumer Conversations
Nike Avoids Major Fireworks Over July 4th Retreat
Offline Conversations Rise, Stay Positive
Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th holiday[…]
Upstart First Direct Makes Big Inroads in UK Financial Conversations
Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in the[…]
Perdue Chicken Scalded in a Twitter Fight Between Nicki & Miley
LUSH Ranked #1 Atop TotalSocial® Top 10 UK Beauty Brands, Despite Its Recent Exit from Social Media
Every year Engagement Labs releases TotalSocial® rankings of the top brands in the U.S., by category, based on consumer conversations that happen both[…]
The social side of brick-and-mortar retail
Consumer Conversations Stay Positive as Brands Embrace Pride Month
Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]
The Right Way to Buy Word-of-Mouth
The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]
A Year Later, Dick’s Looks Smart for Ignoring the False Signal of Social Media
Dick’s Sporting Goods this week announced positive first quarter results, beating analyst estimates by 4 cents a share, and raising the company’s full[…]
Game of Thrones Wins Word-of-Mouth War
Most Talked about TV Show in 12 Years
Two of the great entertainment franchises—the Avengers and Game of Thrones—went head-to-head this Spring, and[…]