“Sentiment Gap” Narrows to Smallest Level in a Year

In the wake of the Senate’s confirmation of Associate Justice Brett Kavanaugh on October 6 and a[…]

“Sentiment Gap” Returns to More Typical Level, with Democrats at a 15-point Advantage

The second week of drama related to the nomination of Brett[…]

New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances

Take the quiz here: […]

For the last several years, we at Engagement Labs have received a lot of attention in the New York Times, the Wall Street Journal, and other[…]

“Sentiment Gap” Opens Up Between Red and Blue Members of Congress

Kitchen-table conversations about politics shifted in the Democrats’ favor during a[…]

All Political Conversations Strongly Negative Toward the Parties, Trump

Kitchen-table conversations about President Trump and Republicans in Congress[…]

But Nike Should Benefit from Higher Brand Engagement

Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the[…]

Upcoming Election Is Increasing Focus of Kitchen Table Conversations

A dramatic week in the news had less impact that one might have expected on[…]

A Very Negative Environment for GOP House Candidates, with Focus on Corruption & Russia

In normal times, Labor Day is the traditional start of general[…]

The numbers swirling around Amazon Prime Day certainly fit the company’s big name. During its annual summer deals event, the e-tailer sold 100 million[…]