New York Times READ


Nike Avoids Major Fireworks Over July 4th Retreat

Published by Engagement Labs July 18, 2019

Offline Conversations Rise, Stay Positive

Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th holiday[…]

Upstart First Direct Makes Big Inroads in UK Financial Conversations

Published by Engagement Labs July 17, 2019

Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in the[…]

Perdue Chicken Scalded in a Twitter Fight Between Nicki & Miley

Published by Engagement Labs July 11, 2019

Yet Offline Conversation Remains Immune to Online Drama

We’ve been writing about the large differences between consumer conversations that happen online[…]

LUSH Ranked #1 Atop TotalSocial® Top 10 UK Beauty Brands, Despite Its Recent Exit from Social Media

Published by Engagement Labs July 08, 2019

Every year Engagement Labs releases TotalSocial® rankings of the top brands in the U.S., by category, based on consumer conversations that happen both[…]

The social side of brick-and-mortar retail

Published by Engagement Labs June 27, 2019

Tips for brands that want to boost their shareability on social media

Originally published in Quirk's June/July 2019 issue: […]

Consumer Conversations Stay Positive as Brands Embrace Pride Month

Published by Engagement Labs June 21, 2019

Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]

The Right Way to Buy Word-of-Mouth

Published by Engagement Labs June 11, 2019

The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]

A Year Later, Dick’s Looks Smart for Ignoring the False Signal of Social Media

Published by Engagement Labs May 30, 2019

Dick’s Sporting Goods this week announced positive first quarter results, beating analyst estimates by 4 cents a share, and raising the company’s full[…]

Game of Thrones Wins Word-of-Mouth War

Published by Engagement Labs May 23, 2019

Most Talked about TV Show in 12 Years

Two of the great entertainment franchises—the Avengers and Game of Thrones—went head-to-head this Spring, and[…]

How Victoria’s Secret Lost Consumer Influencers

Published by Engagement Labs May 16, 2019

Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]