Every year Engagement Labs releases TotalSocial® rankings of the top brands in the U.S., by category, based on consumer conversations that happen both[…]
The social side of brick-and-mortar retail
Consumer Conversations Stay Positive as Brands Embrace Pride Month
Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]
The Right Way to Buy Word-of-Mouth
The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]
A Year Later, Dick’s Looks Smart for Ignoring the False Signal of Social Media
Dick’s Sporting Goods this week announced positive first quarter results, beating analyst estimates by 4 cents a share, and raising the company’s full[…]
Game of Thrones Wins Word-of-Mouth War
Most Talked about TV Show in 12 Years
Two of the great entertainment franchises—the Avengers and Game of Thrones—went head-to-head this Spring, and[…]
How Victoria’s Secret Lost Consumer Influencers
Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]
Poland Spring Gets A Taste of Negativity, Online & Offline
For the first time, consumer conversations about Poland Spring brand water are turning sharply negative online and offline simultaneously, in response to[…]
AVENGERS CONQUER WESTEROS
Marvel’s “Endgame” drives 50% more Buzz than Game of Thrones
Iron Man deserves the Iron Throne.
Dwyane Wade Scores Big for Budweiser, Driving Positive Social Media Conversations
Basketball great Dwyane Wade finished his NBA career this month having scored 23,165 points and made 5,701 assists during a 16-year career. One of his[…]