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Social Sharing in B2B: Measurement Best Practice

Published by Engagement Labs April 22, 2016

We’re back with a new webinar and of course, we want to see you: REGISTER HERE

Keller Fay Group, an Engagement Labs Company, has partnered with Cognito Insights – Cognito’s new practice area dedicated to impactful analytics and actionable intelligence – to bring you the second-part of a webinar series on social sharing in B2B financial services.

After the successful first-part of the series focusing on the cycle of influence in social advocacy, the second webinar will dive deep into measurement best practices for online and offline social sharing.

We welcome you to join us and learn all about the measurement methodology, tools and tactics that form the backbone of a successful social strategy.


Thursday, 28 April, 2016
11am EST / 4pm British Summer Time
Duration: 60 minutes


Our speakers include:

  • Steve Thomson, MD UK, Keller Fay Group, an Engagement Labs Company
  • Virginia Pino, Vice President Analytics & Insights, Engagement Labs
  • Vivienne Hsu, Director, Cognito
  • Katie Kinnear, Social Media Manager, Cognito


Click the following link to join us: REGISTER

We’d love to see you there!


Insights have long been a cornerstone of Cognito’s approach to communications. To better support client measurement and research needs, we recently launched Cognito Insights, our new practice area dedicated to impactful analytics and actionable intelligence. Cognito Insights provides data, research, insights, measurement and competitive intelligence to c-suite executives and professionals in communications, marketing, and sales in financial services. Our best-practice methodology has been honed through years of client consultancy learnings, extensive knowledge of the top tools in the market, and our agency dedication to impactful analytics and research practices. To learn more, please email

For more information on eValue™ or to request a demo, visit 

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For media inquires contact us at:

About eValue™:

The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 - 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of sub metrics which are then benchmarked against a hand-picked database of 75,000 verified brand accounts on each channel.

Engagement Labs | Webinar Series

Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.

Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.

Responsiveness: Measures the rate, speed and quality of your responses to fans.

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