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Social Sharing in B2B: What Did We Learn From the Webinar?

Published by Engagement Labs March 09, 2016

Did you tune in? On February 23rd, 2016, Keller Fay Group, an Engagement Labs Company, partnered with Cognito Insights to bring you the first part of their webinar series titled “Social Sharing in B2B: Understanding the Cycle of Influence”.

Peeling back the layers surrounding the complex topic of social sharing, we identified for B2Bs in the financial sector the impact of social sharing, implications for measurement, the challenges they face and the sharing opportunities that arise from these challenges.

If you missed out, don’t you worry - we have you covered! Take a look below to view the webinar presentation:

Social sharing in B2B: Understanding the cycle of influence from Keller Fay Group

Keep your eyes open for more information regarding the second webinar to come your way this month - it’s not to be missed!

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About eValue™:

The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 - 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of submetrics which are then benchmarked against a hand-picked database of 100,000 verified brand accounts on each channel.

responsiveness, impact and engagement of social media

Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.

Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.

Responsiveness: Measures the rate, speed and quality of your responses to fans.