How Social Data Can Drive Business Outcomes and Optimize Marketing Strategies
The advertising industry has evolved significantly over the years, with the[…]
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers.
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a[…]
Cited and published on December 16, 2022 in WARC "World Cup shows why we need to talk about brands being talked about"
Cited and published on November 18, 2022 in MarketingCharts "World Cup 2022: A Few Stats to Know"
The fall is ripe with marketing opportunities: holiday[…]
TotalSocial Is the Only Platform that Integrates Offline and Online WOM to Drive Business Performance
Engagement Labs is proud to announce that the United[…]
Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%
WOM Sentiment is More Positive, an Increase of 13%
We recently marked[…]
It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are innovators[…]
The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]
Super Bowl 2020: The Winners in Driving Buzz (And They Aren’t the Winners of the USA Today Ad Meter)
A month ago, we declared in Marketing Dive, that USA Today's Ad Meter — the most widely used indicator of advertising success in the big game — "doesn't[…]
