Part 1 – Targeting Travel Influencers Segment: Habits, Interests, and Conversation
Retail analysis reveals declining sentiment about Walmart, increasing praise for Target and Home Depot
Sentiment gains tied to advertising, demonstrating[…]
Advertising/PR Drives Enhanced Sentiment, Study Shows
Consumer conversations about brands are changing dramatically as Americans hunker down in their[…]
Last week we shared our US coronavirus consumer conversation data series, with some eye popping results. This week the data are even more stark with[…]
With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, we are monitoring its impact on the national conversation in the US and[…]
Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]
As online travel agencies (OTAs) have become the go-to resource for vacationers, they are both partners of and competitors with hotels and airlines. But[…]
