A few questions for you…
- When was the last time you talked with somebody about a TV commercial you saw, or shared one online?
- What do you think makes an ad “talkworthy” or “shareworthy”?
- Are you more likely to purchase a product that you have talked to other people about?
These are the questions we asked when Engagement Labs took to the streets to talk to the every-day consumer about advertising and its influence on their conversations and purchasing decisions.
Why exactly were we interested in finding out how consumers’ conversations and purchases are affected by advertising? Because we have groundbreaking new research that will be presented at The Advertising Research Foundation’s Re!Think Conference!
What: Driving Effectiveness with Talkworthy Advertising
Who: Brad Fay, Chief Operating Officer of Keller Fay Group, an Engagement Labs Company, Graeme Hutton of UM and David Poltrack of CBS
When: March 15th, 2016
Where: The Advertising Research Foundation’s Re!Think Conference in New York, NY
Brad Fay and his co-presenters will be discussing exciting new research that demonstrates how advertisers and marketers can deliberately and effectively deliver advertisements that start conversations and drive sales.
Piqued your interest? Check out our video below to see what the every-day consumers we spoke with had to say:
If you’re in the advertising or marketing industries, this is a talk you won’t want to miss - see you on March 15th!
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The eValue™ score measures the effectiveness of a brand’s overall social media performance on Facebook, Twitter, YouTube and Instagram and provides a score from 0 - 100. It’s the aggregate of the three subscores including Engagement, Impact, and Responsiveness that work together to create one top-level KPI. Our subscores are calculated by using hundreds of submetrics which are then benchmarked against a hand-picked database of 100,000 verified brand accounts on each channel.
Engagement: Measures the level of interaction generated by your content and how well your community reacts to it.
Impact: Measures how many unique users have potentially been exposed to a piece of content posted by the channel’s admin through organic, viral and paid reach.
Responsiveness: Measures the rate, speed and quality of your responses to fans.