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Proof that Consumer Conversations Matter: They Predict Sales

Published by Engagement Labs July 17, 2017

Many marketers assume the conversations consumers have in real life and on social media have an impact on sales. But how big is that impact? And, do[…]

OTAs Soar Past Hotels and Airlines in Driving Offline Word-of-Mouth

Published by Engagement Labs July 11, 2017

As online travel agencies (OTAs) have become the go-to resource for vacationers, they are both partners of and competitors with hotels and airlines.[…]

Consumers Like to Talk Offline About Big Box Retailers

Published by Engagement Labs July 10, 2017

The clash between big box retailers and e-commerce titans is well underway, and some industry experts aren’t optimistic about the outcome for[…]

5 Myths About Social Influence – and 5 Realities You Need to Know

Published by Engagement Labs June 27, 2017

Over the last decade, marketers have been lured by the promise of what social media reveals about how consumers talk about their brands. While social[…]

Put Predictive Social Analytics to Work and Boost Sales with TotalSocial® Predict

Published by Ed Keller June 20, 2017

One of the most challenging problems for marketers is the ability to identify the precise conversational forces, offline and online, that will best[…]

Toyota’s Lead in TotalSocial® Influence Is a Strength in a Tough Year for Automakers

Published by Ed Keller June 17, 2017

Toyota may have come in third among the mass-market automakers for May auto sales, but it leads its bigger competitors in consumer conversations[…]

Is Social Media a Good Measure of All Consumer Conversations?

Published by Ed Keller June 14, 2017

With social media, consumers have more channels through which they can share opinions and advice about the products and services they like and those[…]

Mainstream Retailers Still Pack a Strong Social Punch

Published by Steve Thomson June 05, 2017

The UK is famously a nation of shoppers, and not surprisingly, shops and shopping is something we Brits love to talk about. That’s true even as[…]

When Consumers Talk, It’s the NBA, Not the NFL, that Dominates

Published by Engagement Labs May 30, 2017

The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court,[…]

Will Dove’s “Real Beauty” Bottles Hurt the Movement?

Published by Engagement Labs May 23, 2017

Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal[…]

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