Blog

LG’s Momentum and Kindle’s Surprising Enduring Qualities in UK: A Tech/Electronics TotalSocial Ranking

Published by Steve Thomson December 03, 2017

Our recent press release highlighted our latest TotalSocial® ranking of the top-performing U.S. brands in the tech/electronics category. On that side[…]

How to Avoid a House of Cards: Focus on Everyday Influencers

Published by Engagement Labs November 21, 2017

Here we go again. Another celebrity scandal, another marketing sponsorship turned into a house of cards. In the wake of the Harvey Weinstein scandal,[…]

Financial Brands Can’t Afford to Ignore Real-Life Conversations

Published by Engagement Labs October 20, 2017

More than half of financial services marketers say they plan to increase their investment in marketing analytics, according to a survey conducted by[…]

Why Your Next Social Campaign Needs to Target Millennial Men

Published by Engagement Labs October 06, 2017

Brand marketers, not only those focused on products traditionally marketed to men, like consumer electronics or automobiles, but also categories like[…]

Why You Need Predictive Modeling About Social Influence in Your Data Science Effort

Published by Engagement Labs September 25, 2017

Rick Larkin is VP-Analytics of Engagement Labs. As a data scientist who has spent his career in market mix modeling on behalf of many of the world’s[…]

Hillary Clinton Cites Engagement Labs’ Analysis as Evidence of ‘What Happened’

Published by Engagement Labs September 25, 2017

Hillary Clinton cites Engagement Labs’ word-of-mouth data in making the central claim of her new book, What Happened. The book, which debuted at number[…]

Shop Talk: Apple’s New Town Squares Are a Smart Social Influence Play

Published by Engagement Labs September 19, 2017

In all the hoopla over Apple’s launch of the iPhone 8 and the iPhone X, it was easy to miss this simple – but potent – announcement: Apple Stores are[…]

Offline Social Channels Important to Travel E-commerce Leaders

Published by Steve Thomson September 17, 2017

Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]

UK Influencers: Younger Have Social Reach, but Wise Heads Carry Weight in Some Categories

Published by Steve Thomson September 15, 2017

Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long[…]

4 Ways to Crush Negative Sentiment and Drive Positive Social Influence

Published by Engagement Labs September 14, 2017

As one of the four key drivers of consumer conversation performance, sentiment is a powerful marketing lever for brands to pull. But a common myth is[…]

1 2 3 4 5
... 7 »