How do consumer conversations affect your brand?
The following is an excerpt of a conversation with PepsiCo's Kevin Moeller and Engagement Labs' CEO Ed[…]
Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports
Conversations are not just buzz. They are predictive of[…]
Beauty and Personal Care Brands Nivea & Colgate Thrive, As Do Household Cleaning Brands Tide and Gain, and Beverage Brands Keurig and Jack Daniel's
Changed Environment Fuels Volatility in Consumer Conversations for Many Brands
Word of Mouth Among Women Strongly Favors Biden, Among Men it Favors Trump
Cited and published on June 12, 2020 in MediaPost "Word-of-Mouth Sentiment Of Biden Soars, President Remains Mired In Negative Territory"
The streaming media business is expanding with the arrivals of HBO Max later this month and Peacock in July. Disney+ may well get another jolt of[…]
Covid-19 has transformed how we live, but it has not fully changed our mindset as consumers. This week’s blog focuses on what UK consumers talked about[…]
