Many marketers assume the conversations consumers have in real life and on social media have an impact on sales. But how big is that impact? And, do[…]
As online travel agencies (OTAs) have become the go-to resource for vacationers, they are both partners of and competitors with hotels and airlines.[…]
The clash between big box retailers and e-commerce titans is well underway, and some industry experts aren’t optimistic about the outcome for[…]
Over the last decade, marketers have been lured by the promise of what social media reveals about how consumers talk about their brands. While social[…]
One of the most challenging problems for marketers is the ability to identify the precise conversational forces, offline and online, that will best[…]
Toyota may have come in third among the mass-market automakers for May auto sales, but it leads its bigger competitors in consumer conversations[…]
With social media, consumers have more channels through which they can share opinions and advice about the products and services they like and those[…]
The UK is famously a nation of shoppers, and not surprisingly, shops and shopping is something we Brits love to talk about. That’s true even as[…]
The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court,[…]
Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal[…]