New York Times READ


Amplifying Brand Buzz: How Radio Redefines Conversations and Influence

Published by Engagement Labs September 13, 2023

Harness Radio's Unique Ability to Fuel Purchase Intent and More

Article contributed to RAB's Radio Matters Blog. 

Competing with Amazon: Unveiling the Top 10 TotalSocial Retail Champions

Published by Engagement Labs July 26, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to[…]

Bud Light's Battle with Offline Sentiment and Its Ripple Effect

Published by Engagement Labs June 08, 2023

Demographics Unmasked: How Male Consumers Shape Bud Light's Narrative

Unlocking the Power of the Asian Market: Data and Strategies for Effective Engagement

Published by Engagement Labs May 18, 2023

Understanding the Data, Celebrating AAPI Month, and Advancing DE&I Efforts

The Power of Influencers: Maximize Your Marketing Mileage

Published by Engagement Labs May 04, 2023

Part 1 – Targeting Travel Influencers Segment: Habits, Interests, and Conversation

Maximizing Marketing ROI with Social Influence Data

Published by Engagement Labs April 20, 2023

How Social Data Can Drive Business Outcomes and Optimize Marketing Strategies

The advertising industry has evolved significantly over the years, with the[…]

Consumer Conversations and Social Influence for Brand Success

Published by Engagement Labs April 06, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers.

Maximizing Positive Brand Sentiment: 4 Data-Driven Tips for Marketers

Published by Engagement Labs March 01, 2023

In today's fast-paced and highly competitive business environment, making data-driven decisions is essential for marketers and business leaders. The[…]

Top Super Bowl 2023 Advertisers That Dominated the Buzz: Who Made the Cut?

Published by Engagement Labs February 21, 2023

Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a[…]

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