“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” Scott Cook, co-founder of Intuit once famously said.
6 Ways Consumer Buzz Impacts Revenue and Brand Performance
Published by
Engagement Labs
June
08,
2022
3 Tips to Step Up Your Influencer Marketing by Unlocking Everyday and Micro Influencers
Published by
Engagement Labs
April
06,
2022
Streaming or Cable? Who’s Dominating the Media & Entertainment TotalSocial Rankings for Q3 2021
Published by
Engagement Labs
October
19,
2021
Discovery Network Leads Offline and YouTube Leads Online RankingNetflix, HGTV, Spotify, Hulu and ESPN Hold Top Ranks for Both Online and Offline
Over the[…]
Engagement Labs Awarded Patent for TotalSocial®
Published by
Engagement Labs
September
28,
2021
TotalSocial Is the Only Platform that Integrates Offline and Online WOM to Drive Business Performance
Engagement Labs is proud to announce that the United[…]
Who’s Hot, Who’s Not: Consumer Buzz Trends as Holiday 2021 Fast Approaches
Published by
Engagement Labs
August
27,
2021
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action
For much of the country late August means[…]
Looking for Real Influence: Forget Celebrity Influencers, Focus on Real People
Published by
Engagement Labs
August
19,
2021
New Social Network Science Research Says it Time to Shift Our Thinking About Influence
Packaging Innovation Is a Great Consumer Buzz Generator – Just Ask Andy England
Published by
Engagement Labs
July
29,
2021
Study: Podcast Audience is a WOM Powerhouse
Published by
Engagement Labs
July
01,
2021
“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues[…]
Kotex Once Again Demonstrates How to Become a WOM Sensation
Published by
Engagement Labs
June
08,
2021
Ed Keller's commentary published on June 7, 2021 in MediaPost "How To Become A Word-Of-Mouth Maven"
New Engagement Labs Data Ranks Top Brands Across Categories, with Travel Leading WOM Growth as US Looks Forward to a Post-Pandemic Future
Published by
Engagement Labs
May
14,
2021