“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” Scott Cook, co-founder of Intuit once famously said.
Discovery Network Leads Offline and YouTube Leads Online RankingNetflix, HGTV, Spotify, Hulu and ESPN Hold Top Ranks for Both Online and Offline
TotalSocial Is the Only Platform that Integrates Offline and Online WOM to Drive Business Performance
Engagement Labs is proud to announce that the United[…]
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action
For much of the country late August means[…]
New Social Network Science Research Says it Time to Shift Our Thinking About Influence
“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade[…]
“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues[…]
Ed Keller's commentary published on June 7, 2021 in MediaPost "How To Become A Word-Of-Mouth Maven"