Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action
For much of the country late August[…]
New Social Network Science Research Says it Time to Shift Our Thinking About Influence
“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent[…]
“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues[…]
Ed Keller's commentary published on June 7, 2021 in MediaPost "How To Become A Word-Of-Mouth Maven"
Expedia Tops Travel Category; Auto, Telecom and Financial Sector Also Enjoy Rising WOM, Led by Toyota, Comcast, and Robinhood Respectively
B&M Joins the Top 10 As Well
A newly released ranking of UK brand performance on social media declares Twitter, the social networking service, as #1,[…]
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Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%
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WOM Sentiment is More Positive, an Increase of 13%
We recently[…]
It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are[…]
