One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]
Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and[…]
UK sentiment rankings illustrate the challenge to get strong advocacy both online and offline – but Clinique achieves it
Brad Fay, Chief Commercial Officer of Engagement Labs, recently spoke to the hosts of “Marketing Matters,” Americus Reed and Barbara Kahn, about[…]
At the tail end of a particularly social season, the New York Times posed a question that marketing professionals puzzle over every day of the year:
January brings the UK cold weather, flu, and intense focus on which retailers ‘won’ and ‘lost’ in terms of Christmas trading.
Competitive intelligence professionals collect and analyze scores of data points about their competitors – from sales revenues to product details. But[…]
Our recent press release highlighted our latest TotalSocial® ranking of the top-performing U.S. brands in the tech/electronics category. On that side[…]
Here we go again. Another celebrity scandal, another marketing sponsorship turned into a house of cards. In the wake of the Harvey Weinstein scandal,[…]
More than half of financial services marketers say they plan to increase their investment in marketing analytics, according to a survey conducted by[…]