The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]
Dick’s Sporting Goods this week announced positive first quarter results, beating analyst estimates by 4 cents a share, and raising the company’s full[…]
Most Talked about TV Show in 12 Years
Two of the great entertainment franchises—the Avengers and Game of Thrones—went head-to-head this Spring, and[…]
Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]
For the first time, consumer conversations about Poland Spring brand water are turning sharply negative online and offline simultaneously, in response[…]
Marvel’s “Endgame” drives 50% more Buzz than Game of Thrones
Iron Man deserves the Iron Throne.
Basketball great Dwyane Wade finished his NBA career this month having scored 23,165 points and made 5,701 assists during a 16-year career. One of his[…]
After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy[…]
Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to[…]
Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light[…]
