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Why Your Next Social Campaign Needs to Target Millennial Men

Published by Engagement Labs October 06, 2017

Brand marketers, not only those focused on products traditionally marketed to men, like consumer electronics or automobiles, but also categories like[…]

Why You Need Predictive Modeling About Social Influence in Your Data Science Effort

Published by Engagement Labs September 25, 2017

Rick Larkin is VP-Analytics of Engagement Labs. As a data scientist who has spent his career in market mix modeling on behalf of many of the world’s[…]

Hillary Clinton Cites Engagement Labs’ Analysis as Evidence of ‘What Happened’

Published by Engagement Labs September 25, 2017

Hillary Clinton cites Engagement Labs’ word-of-mouth data in making the central claim of her new book, What Happened. The book, which debuted at number[…]

Shop Talk: Apple’s New Town Squares Are a Smart Social Influence Play

Published by Engagement Labs September 19, 2017

In all the hoopla over Apple’s launch of the iPhone 8 and the iPhone X, it was easy to miss this simple – but potent – announcement: Apple Stores are[…]

Offline Social Channels Important to Travel E-commerce Leaders

Published by Steve Thomson September 17, 2017

Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]

UK Influencers: Younger Have Social Reach, but Wise Heads Carry Weight in Some Categories

Published by Steve Thomson September 15, 2017

Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long[…]

4 Ways to Crush Negative Sentiment and Drive Positive Social Influence

Published by Engagement Labs September 14, 2017

As one of the four key drivers of consumer conversation performance, sentiment is a powerful marketing lever for brands to pull. But a common myth is[…]

The Brand Marketer’s Secret to Social Influence: Talkability

Published by Engagement Labs August 15, 2017

They’re three very different brands, but Apple, USAA and General Mills have a few things in common. Most recently, we identified them as “Movers and[…]

UK Social Momentum is Not Limited to Hip or Tech Brands

Published by Steve Thomson August 04, 2017

UK ‘Moves and Shakers’ feature brands of all typesWhich brands can truly claim to be the talk of the town, those hot properties that seem to be[…]

3 Tips for Driving More Sales with Influencer Marketing

Published by Engagement Labs August 03, 2017

Have we gotten to the point where “influencer marketing” has become interchangeable with “social media marketing?” The emerging myth marketers now seem[…]

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