Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]
Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.
Young Voters Remain Unengaged in Kitchen-Table Election Conversations
President Trump and “Republicans in Congress” are the subjects of the least[…]
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]
Republicans and Trump at Least Negative Levels in a Year
Democrats had a 10-point advantage over Republicans in the national conversation as the impact[…]
“Sentiment Gap” Narrows to Smallest Level in a Year
In the wake of the Senate’s confirmation of Associate Justice Brett Kavanaugh on October 6 and a[…]
“Sentiment Gap” Returns to More Typical Level, with Democrats at a 15-point Advantage
The second week of drama related to the nomination of Brett[…]
New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances
Take the quiz here: […]
For the last several years, we at Engagement Labs have received a lot of attention in the New York Times, the Wall Street Journal, and other[…]
“Sentiment Gap” Opens Up Between Red and Blue Members of Congress
Kitchen-table conversations about politics shifted in the Democrats’ favor during a[…]
