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● Biden Holds 20-Point Word of Mouth Sentiment Advantage● Republicans More Activist than Democrats, Especially on Social Media

Just before James[…]

How Can They Command Both Offline WOM and Social Media to Grow their Brands?

27 Point Difference Between Biden and Trump Sentiment About Former VP Stands in Sharp Contrast to Clinton in 2016

The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]

Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation

Part 2: Five Brands that Excel at Both Online and Offline Social Engagement

Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020

A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]