New York Times READ

The Power of Social Extends Beyond Social Media

Published by Engagement Labs April 03, 2017

Corporate Vision Magazine Features Ed Keller in its CEO Issue

“Our strategy is to develop a predictive analytics engine that will allow our marketing clients to understand exactly how the chain of social influence works, and to let them know what type of enhanced business outcomes will be derived from performance improvements on the different metrics that comprise their TotalSocial score.”

That is just one quote from our CEO Ed Keller, who was featured in the March issue of Corporate Vision Magazine. The article includes thoughts on leadership and business strategy from select international corporate leaders.

In addition to commenting on TotalSocial, Ed spoke to Engagement Labs’ focus on constant innovation:

“Innovation is exhilarating to me. The pace of our innovation over the past has kept me extremely motivated. And there is more to come in 2017 as we sell what we’ve built, deliver on our roadmap, and plan for the future.”

Ed also discusses his leadership priorities, including identifying and developing great people, and keeping an eye on the details while staying focused on long-term corporate vision.

You can read the full article here. Ed’s profile can be found on page 60.