B&M Joins the Top 10 As Well
A newly released ranking of UK brand performance on social media declares Twitter, the social networking service, as #1,[…]
Just before Christmas, marketing guru Seth Godin took aim at the “scam” of influencer marketing via Instagram and other social media platforms in a short[…]
Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]
“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]
Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long dominated[…]
Have we gotten to the point where “influencer marketing” has become interchangeable with “social media marketing?” The emerging myth marketers now seem to[…]
