For the last several years, we at Engagement Labs have received a lot ofattentionin the New York Times, the Wall Street Journal, and other publications,[…]

But Nike Should Benefit from Higher Brand Engagement

Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the[…]

Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media 

Standing in the aisle of just about any retail store, the[…]

“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]

Have we gotten to the point where “influencer marketing” has become interchangeable with “social media marketing?” The emerging myth marketers now seem to[…]

MARKETERS NEEDS TO MEASURE AND MASTER BOTH