Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]
Consumer Conversations Provide Guidance to the Post-2020 Landscape
How Can They Command Both Offline WOM and Social Media to Grow their Brands?
Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation
Part 2: Five Brands that Excel at Both Online and Offline Social Engagement
Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020
A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]
New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances
Take the quiz here: […]
