But Nike Should Benefit from Higher Brand Engagement
Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the[…]
Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media
Standing in the aisle of just about any retail store, the[…]
“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]
Rick Larkin is VP-Analytics of Engagement Labs. As a data scientist who has spent his career in market mix modeling on behalf of many of the world’s[…]
Have we gotten to the point where “influencer marketing” has become interchangeable with “social media marketing?” The emerging myth marketers now seem to[…]
