Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%
WOM Sentiment is More Positive, an Increase of 13%
We recently marked[…]
It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are innovators[…]
Part 2: Five Brands that Excel at Both Online and Offline Social Engagement
Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports
Conversations are not just buzz. They are predictive of consumer[…]
The much publicized fast-food chicken fight that broke out in August propelled Popeyes up the TotalSocial pecking order from 22nd to 11th place among[…]
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]
New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances
Take the quiz here: […]
For the last several years, we at Engagement Labs have received a lot ofattentionin the New York Times, the Wall Street Journal, and other publications,[…]
