Harness Radio's Unique Ability to Fuel Purchase Intent and More
Article contributed to RAB's Radio Matters Blog.
As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to[…]
Demographics Unmasked: How Male Consumers Shape Bud Light's Narrative
Understanding the Data, Celebrating AAPI Month, and Advancing DE&I Efforts
How Social Data Can Drive Business Outcomes and Optimize Marketing Strategies
The advertising industry has evolved significantly over the years, with the[…]
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers.
In today's fast-paced and highly competitive business environment, making data-driven decisions is essential for marketers and business leaders. The[…]
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a[…]
Data Reveals Technology, Auto, Beauty & Personal Care, and Beverages are Most Improved in Consumer Conversations the Past Year
The TotalSocial “Movers and[…]
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” Scott Cook, co-founder of Intuit once famously said.
