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Armchair Nation: Consumer Conversation Trends Give New Meaning to “Must See TV,” as Home Entertainment Becomes a Necessity of Life

Published by Engagement Labs July 23, 2020

Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports

Conversations are not just buzz. They are predictive of consumer[…]

Pandemic Era Makes “Spring Cleaning” and Household Brands Worthy of Conversation

Published by Engagement Labs July 09, 2020

Beauty and Personal Care Brands Nivea & Colgate Thrive, As Do Household Cleaning Brands Tide and Gain, and Beverage Brands Keurig and Jack Daniel's

NFL and NASCAR Earning Offline Applause by Reversing Racial Justice Policies, Even as Social Media Goes Negative

Published by Engagement Labs June 23, 2020

Changed Environment Fuels Volatility in Consumer Conversations for Many Brands

Pandemic Puts Streaming Media at Center of American Conversation

Published by Engagement Labs May 22, 2020

The streaming media business is expanding with the arrivals of HBO Max later this month and Peacock in July. Disney+ may well get another jolt of energy[…]

Sports Suspended, but Fans Talking Smack

Published by Engagement Labs April 20, 2020

Conversations About NBA Are Up the Most—Also, NFL, MLS, MLB, and Video Games

“Absence makes the heart grow fonder” is a saying that goes back several[…]

Walmart Is Talk of Our Towns During Pandemic

Published by Engagement Labs April 13, 2020

Retail analysis reveals declining sentiment about Walmart, increasing praise for Target and Home Depot

Sentiment gains tied to advertising, demonstrating[…]

The Brand Marketer’s Secret to Social Influence: Talkability

Published by Engagement Labs August 15, 2017

They’re three very different brands, but Apple, USAA and General Mills have a few things in common. Most recently, we identified them as “Movers and[…]

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