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EE, Largest UK Mobile Services Company, Also Ranked #1 in Latest TotalSocial Ranking

Published by Engagement Labs July 31, 2019

Huawei, O2 Also Move Up List of Brands Earning Strong Online & Offline Conversation

The EE mobile phone brand (formerly, Everything Everywhere) is both[…]

Clinique: The UK's Most Loved Brand

Published by Steve Thomson February 26, 2018

UK sentiment rankings illustrate the challenge to get strong advocacy both online and offline – but Clinique achieves it

UK Christmas Winners and Losers: How Did Social Contribute?

Published by Steve Thomson January 16, 2018

January brings the UK cold weather, flu, and intense focus on which retailers ‘won’ and ‘lost’ in terms of Christmas trading.

Offline Social Channels Important to Travel E-commerce Leaders

Published by Steve Thomson September 17, 2017

Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]

UK Influencers: Younger Have Social Reach, but Wise Heads Carry Weight in Some Categories

Published by Steve Thomson September 15, 2017

Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long dominated[…]

UK Social Momentum is Not Limited to Hip or Tech Brands

Published by Steve Thomson August 04, 2017

UK ‘Moves and Shakers’ feature brands of all typesWhich brands can truly claim to be the talk of the town, those hot properties that seem to be attracting[…]

Mainstream Retailers Still Pack a Strong Social Punch

Published by Steve Thomson June 05, 2017

The UK is famously a nation of shoppers, and not surprisingly, shops and shopping is something we Brits love to talk about. That’s true even as footfall[…]

Can the New M&S Marketing Strategy Drive Stronger Conversation?

Published by Steve Thomson May 10, 2017

Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]

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