New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances

Take the quiz here: […]

For the last several years, we at Engagement Labs have received a lot ofattentionin the New York Times, the Wall Street Journal, and other publications,[…]

But Nike Should Benefit from Higher Brand Engagement

Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the[…]

The numbers swirling around Amazon Prime Day certainly fit the company’s big name. During its annual summer deals event, the e-tailer sold 100 million[…]

“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]

Low prices. Convenience. Free shipping. Consumers put a high value on each, and – to the frustration of its retail competitors – Amazon delivers on all.[…]

The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court, the[…]

Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles. Or[…]

MARKETERS NEEDS TO MEASURE AND MASTER BOTH