One of the brands thoroughly analyzed in Engagement Labs’ recent landmark study is Lays’ chips. Weekly data for online and offline word-of-mouth were[…]
Dove keeps achieving online success with marketing that goes beyond product featuresand benefits, such as its “Real Beauty,” “My Beauty My Say,” and “Love[…]
As one of the four key drivers of consumer conversation performance, sentiment is a powerful marketing lever for brands to pull. But a common myth is that[…]
