For the first time, consumer conversations about Poland Spring brand water are turning sharply negative online and offline simultaneously, in response to[…]
Poland Spring Gets A Taste of Negativity, Online & Offline
AVENGERS CONQUER WESTEROS
Marvel’s “Endgame” drives 50% more Buzz than Game of Thrones
Iron Man deserves the Iron Throne.
Dwyane Wade Scores Big for Budweiser, Driving Positive Social Media Conversations
Basketball great Dwyane Wade finished his NBA career this month having scored 23,165 points and made 5,701 assists during a 16-year career. One of his[…]
Social Media vs. “Real Life”: Why Brands Should Care
After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy to[…]
Social Media’s Missing Conversations in Beverages, Beauty, Groceries. . . in Fact, Nearly Every Category Except Three
Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to shift[…]
Who’s Winning the Bud Light #Corntroversy? Depends on the Field of Play
Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light beer[…]
Four Digital Horsemen: Amazon by a Length
Senator and presidential candidate Elizabeth Warren is talking about breaking up the “big tech” companies like Google, Apple, Facebook, and Amazon, which […]
Unpopular but Impactful, Super Bowl Ads for TurboTax and Olay Drove Engagement
They say sex sells. Does creepy create conversation?
Gillette’s Advertising: A Tale of Two Conversations
Clorox CMO Advocates for Conversations at the Center of the Future of Marketing
Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]