With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, the impact in consumer conversations in the UK has begun with fully 33%[…]
Super Bowl 2020: The Winners in Driving Buzz (And They Aren’t the Winners of the USA Today Ad Meter)
A month ago, we declared in Marketing Dive, that USA Today's Ad Meter — the most widely used indicator of advertising success in the big game — "doesn't[…]
Word-of-Mouth Predicted the “Sanders Sudden Surge” Uncovered in Weekend Polls
Word-of-Mouth Also Predicts Bloomberg's Emergence as The Key Moderate Competitor to Biden
Multiple polls released over the last 24 hours showed a[…]
Word-of-Mouth Predicted Bloomberg’s Rise in Polls
Two new polls from Morning Consult and Harvard Harris have Michael Bloomberg statistically tied with Pete Buttigieg for fourth place in the fight for the[…]
A New Year’s Resolution for Better and More Authentic Influencer Marketing
Just before Christmas, marketing guru Seth Godin took aim at the “scam” of influencer marketing via Instagram and other social media platforms in a short[…]
Holiday Shopping Conversations Favor Big Mass Merchants Over Specialty Stores
BJ’s, Lush, Reebok, and Wayfair Are Key New Players in Holiday Season Talk
Walmart and Amazon continue to dominate the holiday season conversations[…]
Democrats Taking Serious Look at Bloomberg: He Leads Buttigieg in Word of Mouth Ranking
Fully 15.5% of Democrats Talked About Bloomberg Last Week, versus 4.9% Who Say they Will Vote for Him
Bloomberg’s Word of Mouth Engagement Exceeds His[…]
Will 2020 Super Bowl Advertisers Settle for Field Goals?
Scoring a Touchdown Requires Success both Online & Offline
The 2020 Super Bowl LIV is such a hot ticket for advertisers that before Thanksgiving, Fox[…]
Amazon Jumps into Lead in TotalSocial® UK Retail Industry Ranker
Selfridges, New Look Shoot Up Ranking Due to Strong Sentiment, Online and Offline
Amazon has taken over first place among retailers in the United Kingdom[…]
Aveeno Suffers Guilt by Association in Social Media, But Not in Real World
The Johnson & Johnson Company is facing major legal and public relations challenges due to accusations and settlements related to America’s opioid[…]