Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.

HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations

The Harvard Business Review has[…]

New #PoliticalBrandBubble Quiz Reveals that Recommended Brands Often Predict Political Allegiances

Take the quiz here: […]

For the last several years, we at Engagement Labs have received a lot ofattentionin the New York Times, the Wall Street Journal, and other publications,[…]

But Nike Should Benefit from Higher Brand Engagement

Was Nike terrible, arrogant, or brilliant to launch a new “Just Do It” campaign featuring the[…]

The numbers swirling around Amazon Prime Day certainly fit the company’s big name. During its annual summer deals event, the e-tailer sold 100 million[…]

Why Marketers Need to Tap the Power of Consumer Conversations and Not Just Social Media 

Standing in the aisle of just about any retail store, the[…]

“Marketing that works is marketing that people choose to notice,” Seth Godin once rightly observed. We agree – to a point. In our view, it’s much more[…]

Low prices. Convenience. Free shipping. Consumers put a high value on each, and – to the frustration of its retail competitors – Amazon delivers on all.[…]

Amazon’s impact on the retail industry is undeniable. It’s a formidable competitor in every retail category, and the one that every retail marketer must[…]