As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to[…]
Demographics Unmasked: How Male Consumers Shape Bud Light's Narrative
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action
For much of the country late August means[…]
Consumer Conversations Provide Guidance to the Post-2020 Landscape
Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation
Part 2: Five Brands that Excel at Both Online and Offline Social Engagement
Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020
A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]
The clash between big box retailers and e-commerce titans is well underway, and some industry experts aren’t optimistic about the outcome for[…]
