B&M Joins the Top 10 As Well
A newly released ranking of UK brand performance on social media declares Twitter, the social networking service, as #1,[…]
Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%
WOM Sentiment is More Positive, an Increase of 13%
We recently marked[…]
It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are innovators[…]
Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]
Consumer Conversations Provide Guidance to the Post-2020 Landscape
How Can They Command Both Offline WOM and Social Media to Grow their Brands?
The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]
