Credit and Source: Shareablee's INTERACT Summit EP. 2: Thinking Beyond the Playbook
The streaming media business is expanding with the arrivals of HBO Max later this month and Peacock in July. Disney+ may well get another jolt of energy[…]
Conversations About NBA Are Up the Most—Also, NFL, MLS, MLB, and Video Games
“Absence makes the heart grow fonder” is a saying that goes back several[…]
Retail analysis reveals declining sentiment about Walmart, increasing praise for Target and Home Depot
Sentiment gains tied to advertising, demonstrating[…]
Advertising/PR Drives Enhanced Sentiment, Study Shows
Consumer conversations about brands are changing dramatically as Americans hunker down in their[…]
Just before Christmas, marketing guru Seth Godin took aim at the “scam” of influencer marketing via Instagram and other social media platforms in a short[…]
The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week, 145 companies[…]
Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]
