Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to shift[…]
Who’s Winning the Bud Light #Corntroversy? Depends on the Field of Play
Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light beer[…]
Four Digital Horsemen: Amazon by a Length
Senator and presidential candidate Elizabeth Warren is talking about breaking up the “big tech” companies like Google, Apple, Facebook, and Amazon, which […]
Unpopular but Impactful, Super Bowl Ads for TurboTax and Olay Drove Engagement
They say sex sells. Does creepy create conversation?
Gillette’s Advertising: A Tale of Two Conversations
Clorox CMO Advocates for Conversations at the Center of the Future of Marketing
Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]
Amazon Is Vulnerable This Black Friday
Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.
HBR Cites Engagement Labs saying: “Don’t Believe Everything You Hear” in Social Media
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]