Tips for brands that want to boost their shareability on social media
Originally published in Quirk's June/July 2019 issue: […]
New York Times READ
Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]
The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]
Dick’s Sporting Goods this week announced positive first quarter results, beating analyst estimates by 4 cents a share, and raising the company’s full[…]
Two of the great entertainment franchises—the Avengers and Game of Thrones—went head-to-head this Spring, and[…]
Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]
For the first time, consumer conversations about Poland Spring brand water are turning sharply negative online and offline simultaneously, in response to[…]
Iron Man deserves the Iron Throne.
Basketball great Dwyane Wade finished his NBA career this month having scored 23,165 points and made 5,701 assists during a 16-year career. One of his[…]
After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy to[…]
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