Just before Christmas, marketing guru Seth Godin took aim at the “scam” of influencer marketing via Instagram and other social media platforms in a short[…]
BJ’s, Lush, Reebok, and Wayfair Are Key New Players in Holiday Season Talk
Walmart and Amazon continue to dominate the holiday season conversations[…]
Fully 15.5% of Democrats Talked About Bloomberg Last Week, versus 4.9% Who Say they Will Vote for Him
Bloomberg’s Word of Mouth Engagement Exceeds His[…]
Scoring a Touchdown Requires Success both Online & Offline
The 2020 Super Bowl LIV is such a hot ticket for advertisers that before Thanksgiving, Fox[…]
Selfridges, New Look Shoot Up Ranking Due to Strong Sentiment, Online and Offline
Amazon has taken over first place among retailers in the United Kingdom[…]
The Johnson & Johnson Company is facing major legal and public relations challenges due to accusations and settlements related to America’s opioid[…]
Crown Royal, Jack Daniel’s, Blue Moon All Surging in Consumer Conversations
A new report out this month warns that “consumer interest in beverage alcohol[…]
In Consumer Conversations, Booking.com, P&O, and British Airways All Rising as Thomas Cook Crashes
Emirates Airlines remains the TotalSocial leader in the[…]
Tragedy & Comedy Lift Discussion, but Not Results
Foot Locker became the topic of millions of additional face-to-face conversations in recent months,[…]
The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week, 145 companies[…]
