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Presidential Election Word of Mouth Engagement Is High Again, and Less Negative than in 2016

Published by Engagement Labs October 30, 2020

● Biden Holds 20-Point Word of Mouth Sentiment AdvantageRepublicans More Activist than Democrats, Especially on Social Media

Just before James Comey’s[…]

Biden’s Word of Mouth Sentiment Swings into Positive Territory for First Time

Published by Engagement Labs October 21, 2020

27 Point Difference Between Biden and Trump Sentiment About Former VP Stands in Sharp Contrast to Clinton in 2016

Biden Enjoys a Strong Word of Mouth Advantage in Swing States, Even as It Fades Back Nationally

Published by Engagement Labs June 23, 2020

Word of Mouth Among Women Strongly Favors Biden, Among Men it Favors Trump

Social Media Fails to Predict Offline Reaction When Brands Take Stands on Gun Violence

Published by Engagement Labs September 12, 2019

The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week,  145 companies[…]

Chick-fil-A in Chicken Fight with Popeyes, but Wendy’s Rules the Roost

Published by Engagement Labs August 28, 2019

Did the Popeyes quick-service restaurant chain know what kind of fight they were picking when they announced the nationwide roll-out of a New[…]

Clorox the Oval Office?

Published by Engagement Labs August 09, 2019

Political Joke Explodes in Social Media, but Offline Clorox Conversations Have Been Building for Months

When the CMO of Clorox said last year his[…]

In Political Conversations, Republicans Rally to GOP as Election Nears

Published by Brad Fay November 02, 2018

Young Voters Remain Unengaged in Kitchen-Table Election Conversations

President Trump and “Republicans in Congress” are the subjects of the least negative[…]

Kitchen-Table Conversations Less Negative for Both Parties

Published by Brad Fay October 25, 2018

Republicans and Trump at Least Negative Levels in a Year

Democrats had a 10-point advantage over Republicans in the national conversation as the impact of[…]

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