Unlocking the Power of the Asian Market: Data and Strategies for Effective Engagement
The Power of Influencers: Maximize Your Marketing Mileage
Part 1 – Targeting Travel Influencers Segment: Habits, Interests, and Conversation
Maximizing Marketing ROI with Social Influence Data
How Social Data Can Drive Business Outcomes and Optimize Marketing Strategies
The advertising industry has evolved significantly over the years, with the[…]
Consumer Conversations and Social Influence for Brand Success
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers.
Maximizing Positive Brand Sentiment: 4 Data-Driven Tips for Marketers
In today's fast-paced and highly competitive business environment, making data-driven decisions is essential for marketers and business leaders. The[…]
Top Super Bowl 2023 Advertisers That Dominated the Buzz: Who Made the Cut?
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a[…]
Sports Fans Spotlight: FIFA Men’s World Cup Viewers Talk Far More About Advertisers and Sponsors
Cited and published on December 16, 2022 in WARC "World Cup shows why we need to talk about brands being talked about"
Score a Goal by Leveraging Soccer Fans for Marketing and Brand Engagement
Cited and published on November 18, 2022 in MarketingCharts "World Cup 2022: A Few Stats to Know"
The fall is ripe with marketing opportunities: holiday[…]
Top 20 TotalSocial Movers and Shakers
Data Reveals Technology, Auto, Beauty & Personal Care, and Beverages are Most Improved in Consumer Conversations the Past Year
The TotalSocial “Movers and[…]
6 Ways Consumer Buzz Impacts Revenue and Brand Performance
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” Scott Cook, co-founder of Intuit once famously said.