New York Times READ


Who’s Hot, Who’s Not: Consumer Buzz Trends as Holiday 2021 Fast Approaches

Published by Engagement Labs August 27, 2021

Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action

For much of the country late August[…]

Looking for Real Influence: Forget Celebrity Influencers, Focus on Real People

Published by Engagement Labs August 19, 2021

New Social Network Science Research Says it Time to Shift Our Thinking About Influence

Packaging Innovation Is a Great Consumer Buzz Generator – Just Ask Andy England

Published by Engagement Labs July 29, 2021

“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent[…]

Study: Podcast Audience is a WOM Powerhouse

Published by Engagement Labs July 01, 2021

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues[…]

New Engagement Labs Data Ranks Top Brands Across Categories, with Travel Leading WOM Growth as US Looks Forward to a Post-Pandemic Future

Published by Engagement Labs May 14, 2021

Expedia Tops Travel Category; Auto, Telecom and Financial Sector Also Enjoy Rising WOM, Led by Toyota, Comcast, and Robinhood Respectively

Top 10 UK Brands Online: Sports, Technology, Media Dominate British Online Consumer Conversations

Published by Engagement Labs March 03, 2021

B&M Joins the Top 10 As Well

A newly released ranking of UK brand performance on social media declares Twitter, the social networking service, as #1,[…]

Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey

Published by Engagement Labs January 13, 2021
  • Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%

  • WOM Sentiment is More Positive, an Increase of 13%

We recently[…]

Q&A With Four Industry Leaders Who Helped Us Pioneer Word of Mouth Measurement: Looking Back... and Ahead

Published by Engagement Labs December 16, 2020

It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are[…]

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