Part 1 – Targeting Travel Influencers Segment: Habits, Interests, and Conversation
How Social Data Can Drive Business Outcomes and Optimize Marketing Strategies
The advertising industry has evolved significantly over the years, with the[…]
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers.
In today's fast-paced and highly competitive business environment, making data-driven decisions is essential for marketers and business leaders. The[…]
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a[…]
Cited and published on December 16, 2022 in WARC "World Cup shows why we need to talk about brands being talked about"
Cited and published on November 18, 2022 in MarketingCharts "World Cup 2022: A Few Stats to Know"
The fall is ripe with marketing opportunities: holiday[…]
Data Reveals Technology, Auto, Beauty & Personal Care, and Beverages are Most Improved in Consumer Conversations the Past Year
The TotalSocial “Movers and[…]
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is,” Scott Cook, co-founder of Intuit once famously said.