Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]
On Eve of the Holiday Shopping Season, Consumers are Buzzing About Retail
Published by
Engagement Labs
November
25,
2020
How Does Politics Affect Your Brand and Sales? Should You Take a Stance?
Published by
Engagement Labs
November
05,
2020
Consumer Conversations Provide Guidance to the Post-2020 Landscape
Presidential Election Word of Mouth Engagement Is High Again, and Less Negative than in 2016
Published by
Engagement Labs
October
30,
2020
● Biden Holds 20-Point Word of Mouth Sentiment Advantage● Republicans More Activist than Democrats, Especially on Social Media
Just before James Comey’s[…]
Financial Brands Struggle to Join the Conversation
Published by
Engagement Labs
October
22,
2020
How Can They Command Both Offline WOM and Social Media to Grow their Brands?
Biden’s Word of Mouth Sentiment Swings into Positive Territory for First Time
Published by
Engagement Labs
October
21,
2020
27 Point Difference Between Biden and Trump Sentiment About Former VP Stands in Sharp Contrast to Clinton in 2016
Engagement Labs' CEO Remarks on His Induction to Market Research Council Hall of Fame
Published by
Engagement Labs
October
14,
2020
The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]
The New Conversation Commanders of COVID Era
Published by
Engagement Labs
October
08,
2020
Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation
Lessons from the Leaders of Social Influence
Published by
Engagement Labs
September
29,
2020
Part 2: Five Brands that Excel at Both Online and Offline Social Engagement
The "Conversation Commander" Brands that Excel at Offline and Online Social Influence
Published by
Engagement Labs
September
22,
2020
Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020
Amazon's Offline Consumer Conversation is Soaring During Pandemic, and It’s Not Alone in Retail
Published by
Engagement Labs
September
10,
2020