Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]
Consumer Conversations Provide Guidance to the Post-2020 Landscape
● Biden Holds 20-Point Word of Mouth Sentiment Advantage● Republicans More Activist than Democrats, Especially on Social Media
Just before James Comey’s[…]
How Can They Command Both Offline WOM and Social Media to Grow their Brands?
27 Point Difference Between Biden and Trump Sentiment About Former VP Stands in Sharp Contrast to Clinton in 2016
The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]