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Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times

Published by Engagement Labs August 25, 2020
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Trump Narrows Word of Mouth Sentiment Gap With Biden

Published by Engagement Labs August 17, 2020
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4 Revealing Insights from PepsiCo on Impact of Conversations on Building Brands

Published by Engagement Labs August 11, 2020

How do consumer conversations affect your brand?

The following is an excerpt of a conversation with PepsiCo's Kevin Moeller and Engagement Labs' CEO Ed[…]

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Armchair Nation: Consumer Conversation Trends Give New Meaning to “Must See TV,” as Home Entertainment Becomes a Necessity of Life

Published by Engagement Labs July 23, 2020

Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports

Conversations are not just buzz. They are predictive of[…]

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Pandemic Era Makes “Spring Cleaning” and Household Brands Worthy of Conversation

Published by Engagement Labs July 09, 2020

Beauty and Personal Care Brands Nivea & Colgate Thrive, As Do Household Cleaning Brands Tide and Gain, and Beverage Brands Keurig and Jack Daniel's

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As Racial Justice Dominates in Social Media, Racial Justice and COVID are Equally Important Conversation Topics Offline

Published by Engagement Labs July 01, 2020

Cited and published on July 1, 2020 in MediaPost "Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues" 

At[…]

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NFL and NASCAR Earning Offline Applause by Reversing Racial Justice Policies, Even as Social Media Goes Negative

Published by Engagement Labs June 23, 2020

Changed Environment Fuels Volatility in Consumer Conversations for Many Brands

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Biden Enjoys a Strong Word of Mouth Advantage in Swing States, Even as It Fades Back Nationally

Published by Engagement Labs June 23, 2020

Word of Mouth Among Women Strongly Favors Biden, Among Men it Favors Trump

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Biden Expands New Lead in Conversation Sentiment

Published by Engagement Labs June 19, 2020

Cited and published on June 12, 2020 in MediaPost "Word-of-Mouth Sentiment Of Biden Soars, President Remains Mired In Negative Territory" 

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VIDEO: Thinking Beyond the Playbook – How to Approach Brand Strategy When You’re Breaking New Ground

Published by Engagement Labs June 10, 2020

Credit and Source: Shareablee's INTERACT Summit EP. 2: Thinking Beyond the Playbook

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