Brand marketers, not only those focused on products traditionally marketed to men, like consumer electronics or automobiles, but also categories like[…]
Rick Larkin is VP-Analytics of Engagement Labs. As a data scientist who has spent his career in market mix modeling on behalf of many of the world’s[…]
Hillary Clinton cites Engagement Labs’ word-of-mouth data in making the central claim of her new book, What Happened. The book, which debuted at number[…]
In all the hoopla over Apple’s launch of the iPhone 8 and the iPhone X, it was easy to miss this simple – but potent – announcement: Apple Stores are[…]
Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]
Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long[…]
As one of the four key drivers of consumer conversation performance, sentiment is a powerful marketing lever for brands to pull. But a common myth is[…]
They’re three very different brands, but Apple, USAA and General Mills have a few things in common. Most recently, we identified them as “Movers and[…]
UK ‘Moves and Shakers’ feature brands of all typesWhich brands can truly claim to be the talk of the town, those hot properties that seem to be[…]
Have we gotten to the point where “influencer marketing” has become interchangeable with “social media marketing?” The emerging myth marketers now seem[…]