“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues[…]
Study: Podcast Audience is a WOM Powerhouse
Published by
Engagement Labs
July
01,
2021
Kotex Once Again Demonstrates How to Become a WOM Sensation
Published by
Engagement Labs
June
08,
2021
Ed Keller's commentary published on June 7, 2021 in MediaPost "How To Become A Word-Of-Mouth Maven"
New Engagement Labs Data Ranks Top Brands Across Categories, with Travel Leading WOM Growth as US Looks Forward to a Post-Pandemic Future
Published by
Engagement Labs
May
14,
2021
Expedia Tops Travel Category; Auto, Telecom and Financial Sector Also Enjoy Rising WOM, Led by Toyota, Comcast, and Robinhood Respectively
America’s Changing Brand Buzz Since COVID-19
Published by
Engagement Labs
April
29,
2021
Top 10 UK Brands Online: Sports, Technology, Media Dominate British Online Consumer Conversations
Published by
Engagement Labs
March
03,
2021
B&M Joins the Top 10 As Well
A newly released ranking of UK brand performance on social media declares Twitter, the social networking service, as #1,[…]
Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey
Published by
Engagement Labs
January
13,
2021
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Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%
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WOM Sentiment is More Positive, an Increase of 13%
We recently marked[…]
Q&A With Four Industry Leaders Who Helped Us Pioneer Word of Mouth Measurement: Looking Back... and Ahead
Published by
Engagement Labs
December
16,
2020
It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are innovators[…]
Buzz Worthiness with eMobile Video Apps Become Essential for Brands Targeting Gen Z
Published by
QYOU & Engagement Labs
December
14,
2020
On Eve of the Holiday Shopping Season, Consumers are Buzzing About Retail
Published by
Engagement Labs
November
25,
2020
Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]
How Does Politics Affect Your Brand and Sales? Should You Take a Stance?
Published by
Engagement Labs
November
05,
2020