Blog

Read More

Lessons from the Leaders of Social Influence

Published by Engagement Labs September 29, 2020

Part 2: Five Brands that Excel at Both Online and Offline Social Engagement

Read More

The "Conversation Commander" Brands that Excel at Offline and Online Social Influence

Published by Engagement Labs September 22, 2020

Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020

Read More

Amazon's Offline Consumer Conversation is Soaring During Pandemic, and It’s Not Alone in Retail

Published by Engagement Labs September 10, 2020

A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]

Read More

Gen Z: Still Actively Talking About Brands, Offline and Online, as They Weather These Challenging Times

Published by Engagement Labs August 25, 2020

Read More

Trump Narrows Word of Mouth Sentiment Gap With Biden

Published by Engagement Labs August 17, 2020

Read More

4 Revealing Insights from PepsiCo on Impact of Conversations on Building Brands

Published by Engagement Labs August 11, 2020

How do consumer conversations affect your brand?

The following is an excerpt of a conversation with PepsiCo's Kevin Moeller and Engagement Labs' CEO Ed[…]

Read More

Armchair Nation: Consumer Conversation Trends Give New Meaning to “Must See TV,” as Home Entertainment Becomes a Necessity of Life

Published by Engagement Labs July 23, 2020

Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports

Conversations are not just buzz. They are predictive of[…]

Read More

Pandemic Era Makes “Spring Cleaning” and Household Brands Worthy of Conversation

Published by Engagement Labs July 09, 2020

Beauty and Personal Care Brands Nivea & Colgate Thrive, As Do Household Cleaning Brands Tide and Gain, and Beverage Brands Keurig and Jack Daniel's

Read More

As Racial Justice Dominates in Social Media, Racial Justice and COVID are Equally Important Conversation Topics Offline

Published by Engagement Labs July 01, 2020

Cited and published on July 1, 2020 in MediaPost "Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues"

At[…]

Read More

NFL and NASCAR Earning Offline Applause by Reversing Racial Justice Policies, Even as Social Media Goes Negative

Published by Engagement Labs June 23, 2020

Changed Environment Fuels Volatility in Consumer Conversations for Many Brands

«

1 2 3 4 5

... 17 »