Scoring a Touchdown Requires Success both Online & Offline
The 2020 Super Bowl LIV is such a hot ticket for advertisers that before Thanksgiving, Fox[…]
Selfridges, New Look Shoot Up Ranking Due to Strong Sentiment, Online and Offline
Amazon has taken over first place among retailers in the United[…]
The Johnson & Johnson Company is facing major legal and public relations challenges due to accusations and settlements related to America’s opioid[…]
Crown Royal, Jack Daniel’s, Blue Moon All Surging in Consumer Conversations
A new report out this month warns that “consumer interest in beverage[…]
In Consumer Conversations, Booking.com, P&O, and British Airways All Rising as Thomas Cook Crashes
Emirates Airlines remains the TotalSocial leader in[…]
Tragedy & Comedy Lift Discussion, but Not Results
Foot Locker became the topic of millions of additional face-to-face conversations in recent months,[…]
The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week, 145[…]
The much publicized fast-food chicken fight that broke out in August propelled Popeyes up the TotalSocial pecking order from 22nd to 11th place among[…]
Did the Popeyes quick-service restaurant chain know what kind of fight they were picking when they announced the nationwide roll-out of a New[…]
Political Joke Explodes in Social Media, but Offline Clorox Conversations Have Been Building for Months
When the CMO of Clorox said last year his[…]
