Offline Conversations Rise, Stay Positive
Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th[…]
Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in[…]
Yet Offline Conversation Remains Immune to Online Drama
We’ve been writing about the large differences between consumer conversations that happen[…]
Every year Engagement Labs releases TotalSocial® rankings of the top brands in the U.S., by category, based on consumer conversations that happen both[…]
Tips for brands that want to boost their shareability on social media
Originally published in Quirk's June/July 2019 issue: […]
Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]
The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]
Dick’s Sporting Goods this week announced positive first quarter results, beating analyst estimates by 4 cents a share, and raising the company’s full[…]
Most Talked about TV Show in 12 Years
Two of the great entertainment franchises—the Avengers and Game of Thrones—went head-to-head this Spring, and[…]
Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]
