“Fat Shaming” Drives Negative Social Media for Macy’s & Forever 21
EE, Largest UK Mobile Services Company, Also Ranked #1 in Latest TotalSocial Ranking
Huawei, O2 Also Move Up List of Brands Earning Strong Online & Offline Conversation
The EE mobile phone brand (formerly, Everything Everywhere) is both[…]
TripAdvisor Earning Mixed Reviews in Consumer Conversations
Social Media Turns Negative, But Company Has Cause to Declare: “I Will Survive”
Nike Avoids Major Fireworks Over July 4th Retreat
Offline Conversations Rise, Stay Positive
Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th[…]
Upstart First Direct Makes Big Inroads in UK Financial Conversations
Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in[…]
Perdue Chicken Scalded in a Twitter Fight Between Nicki & Miley
LUSH Ranked #1 Atop TotalSocial® Top 10 UK Beauty Brands, Despite Its Recent Exit from Social Media
Every year Engagement Labs releases TotalSocial® rankings of the top brands in the U.S., by category, based on consumer conversations that happen both[…]
The social side of brick-and-mortar retail
Consumer Conversations Stay Positive as Brands Embrace Pride Month
Lately, we’ve been reporting numerous instances of brands being drawn into political controversies and experiencing nasty blow-ups in social media,[…]
The Right Way to Buy Word-of-Mouth
The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]