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Social Media Fails to Predict Offline Reaction When Brands Take Stands on Gun Violence

Published by Engagement Labs September 12, 2019

The nation’s biggest and best-known brands increasingly are stepping into fraught political topics, particularly gun violence. This week,  145[…]

“Chicken War” Helps Popeyes Hog the Conversation—If Only for a Week

Published by Engagement Labs September 10, 2019

The much publicized fast-food chicken fight that broke out in August propelled Popeyes up the TotalSocial pecking order from 22nd to 11th place among[…]

Chick-fil-A in Chicken Fight with Popeyes, but Wendy’s Rules the Roost

Published by Engagement Labs August 28, 2019

Did the Popeyes quick-service restaurant chain know what kind of fight they were picking when they announced the nationwide roll-out of a New[…]

Clorox the Oval Office?

Published by Engagement Labs August 09, 2019

Political Joke Explodes in Social Media, but Offline Clorox Conversations Have Been Building for Months

When the CMO of Clorox said last year his[…]

“Fat Shaming” Drives Negative Social Media for Macy’s & Forever 21

Published by Engagement Labs August 05, 2019

But It’s Macy’s with the Big Problem: Too Little Offline Conversation

EE, Largest UK Mobile Services Company, Also Ranked #1 in Latest TotalSocial Ranking

Published by Engagement Labs July 31, 2019

Huawei, O2 Also Move Up List of Brands Earning Strong Online & Offline Conversation

The EE mobile phone brand (formerly, Everything Everywhere) is both[…]

TripAdvisor Earning Mixed Reviews in Consumer Conversations

Published by Engagement Labs July 26, 2019

Social Media Turns Negative, But Company Has Cause to Declare: “I Will Survive”

Nike Avoids Major Fireworks Over July 4th Retreat

Published by Engagement Labs July 18, 2019

Offline Conversations Rise, Stay Positive

Nike and its spokesman Colin Kaepernick generated only modest social media fireworks over the July 4th[…]

Upstart First Direct Makes Big Inroads in UK Financial Conversations

Published by Engagement Labs July 17, 2019

Nationwide Building Society, the venerable British mutual bank, continues to have the strongest consumer conversations among financial institutions in[…]

Perdue Chicken Scalded in a Twitter Fight Between Nicki & Miley

Published by Engagement Labs July 11, 2019

Yet Offline Conversation Remains Immune to Online Drama

We’ve been writing about the large differences between consumer conversations that happen[…]

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