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The Right Way to Buy Word-of-Mouth

Published by Engagement Labs June 11, 2019

The notion of “buying” word-of mouth through online influencers has gotten a bad name lately, given concerns about the reliability of information[…]

A Year Later, Dick’s Looks Smart for Ignoring the False Signal of Social Media

Published by Engagement Labs May 30, 2019

Dick’s Sporting Goods this week announced positive first quarter results, beating analyst estimates by 4 cents a share, and raising the company’s full[…]

Game of Thrones Wins Word-of-Mouth War

Published by Engagement Labs May 23, 2019

Most Talked about TV Show in 12 Years

Two of the great entertainment franchises—the Avengers and Game of Thrones—went head-to-head this Spring, and[…]

How Victoria’s Secret Lost Consumer Influencers

Published by Engagement Labs May 16, 2019

Victoria’s Secret this month announced the end of its annual televised fashion show that has run for nearly two decades, accepting a negative public[…]

Poland Spring Gets A Taste of Negativity, Online & Offline

Published by Engagement Labs May 10, 2019

For the first time, consumer conversations about Poland Spring brand water are turning sharply negative online and offline simultaneously, in response[…]

AVENGERS CONQUER WESTEROS

Published by Engagement Labs May 02, 2019

Marvel’s “Endgame” drives 50% more Buzz than Game of Thrones

Iron Man deserves the Iron Throne.

Dwyane Wade Scores Big for Budweiser, Driving Positive Social Media Conversations

Published by Engagement Labs April 25, 2019

Basketball great Dwyane Wade finished his NBA career this month having scored 23,165 points and made 5,701 assists during a 16-year career.  One of his[…]

Social Media vs. “Real Life”: Why Brands Should Care

Published by Engagement Labs April 18, 2019

After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy[…]

Social Media’s Missing Conversations in Beverages, Beauty, Groceries. . . in Fact, Nearly Every Category Except Three

Published by Engagement Labs April 12, 2019

Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to[…]

Who’s Winning the Bud Light #Corntroversy? Depends on the Field of Play

Published by Engagement Labs March 29, 2019

Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light[…]

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