New York Times READ


Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey

Published by Engagement Labs January 13, 2021
  • Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%

  • WOM Sentiment is More Positive, an Increase of 13%

We recently[…]

Q&A With Four Industry Leaders Who Helped Us Pioneer Word of Mouth Measurement: Looking Back... and Ahead

Published by Engagement Labs December 16, 2020

It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are[…]

On Eve of the Holiday Shopping Season, Consumers are Buzzing About Retail

Published by Engagement Labs November 25, 2020

Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]

How Does Politics Affect Your Brand and Sales? Should You Take a Stance?

Published by Engagement Labs November 05, 2020

Consumer Conversations Provide Guidance to the Post-2020 Landscape

Presidential Election Word of Mouth Engagement Is High Again, and Less Negative than in 2016

Published by Engagement Labs October 30, 2020

● Biden Holds 20-Point Word of Mouth Sentiment AdvantageRepublicans More Activist than Democrats, Especially on Social Media

Just before James[…]

Financial Brands Struggle to Join the Conversation

Published by Engagement Labs October 22, 2020

How Can They Command Both Offline WOM and Social Media to Grow their Brands?

Biden’s Word of Mouth Sentiment Swings into Positive Territory for First Time

Published by Engagement Labs October 21, 2020

27 Point Difference Between Biden and Trump Sentiment About Former VP Stands in Sharp Contrast to Clinton in 2016


Engagement Labs' CEO Remarks on His Induction to Market Research Council Hall of Fame

Published by Engagement Labs October 14, 2020

The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]

The New Conversation Commanders of COVID Era

Published by Engagement Labs October 08, 2020

Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation

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