America’s Changing Brand Buzz Since COVID-19
Published by
Engagement Labs
April
29,
2021
Word of Mouth Remains a Juggernaut: A 15-year WOM Measurement Journey
Published by
Engagement Labs
January
13,
2021
Offline WOM Impressions Now Stands at 14 billion per week, an Increase of 6%
WOM Sentiment is More Positive, an Increase of 13%
We recently marked[…]
Q&A With Four Industry Leaders Who Helped Us Pioneer Word of Mouth Measurement: Looking Back... and Ahead
Published by
Engagement Labs
December
16,
2020
It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are innovators[…]
Buzz Worthiness with eMobile Video Apps Become Essential for Brands Targeting Gen Z
Published by
QYOU & Engagement Labs
December
14,
2020
On Eve of the Holiday Shopping Season, Consumers are Buzzing About Retail
Published by
Engagement Labs
November
25,
2020
Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4%[…]
How Does Politics Affect Your Brand and Sales? Should You Take a Stance?
Published by
Engagement Labs
November
05,
2020
Consumer Conversations Provide Guidance to the Post-2020 Landscape
Presidential Election Word of Mouth Engagement Is High Again, and Less Negative than in 2016
Published by
Engagement Labs
October
30,
2020
● Biden Holds 20-Point Word of Mouth Sentiment Advantage● Republicans More Activist than Democrats, Especially on Social Media
Just before James Comey’s[…]
Financial Brands Struggle to Join the Conversation
Published by
Engagement Labs
October
22,
2020
How Can They Command Both Offline WOM and Social Media to Grow their Brands?
Biden’s Word of Mouth Sentiment Swings into Positive Territory for First Time
Published by
Engagement Labs
October
21,
2020