The following is a transcript of Ed Keller’s thoughtful acceptance speech at his induction into the Marketing Research Council’s Hall of Fame. In 2014,[…]
Part 3: 28 Brands That Join a Select List, Commanding Both Online and Offline Conversation
Part 2: Five Brands that Excel at Both Online and Offline Social Engagement
Part 1:45 Brands (Out of 650) Earned Conversation Commanders During 2019 and 2020
A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce[…]
How do consumer conversations affect your brand?
The following is an excerpt of a conversation with PepsiCo's Kevin Moeller and Engagement Labs' CEO Ed[…]
Biggest Winners are Netflix, Amazon, CNN;MLB Stumbles Amid Rising Demand for Live Sports
Conversations are not just buzz. They are predictive of consumer[…]
