Advertising/PR Drives Enhanced Sentiment, Study Shows
Consumer conversations about brands are changing dramatically as Americans hunker down in their[…]
With more folks staying indoors and social distancing measures implemented, our latest Coronavirus data report shows that consumers’ conversations in the[…]
Last week we shared our US coronavirus consumer conversation data series, with some eye popping results. This week the data are even more stark with[…]
In the first of a series covering the impact and trends on UK consumer conversations during the ongoing outbreak of the coronavirus or COVID-19, dynamics[…]
With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, we are monitoring its impact on the national conversation in the US and[…]
With the COVID-19 Coronavirus pandemic causing widespread anxiety and disruption, the impact in consumer conversations in the UK has begun with fully 33%[…]
Super Bowl 2020: The Winners in Driving Buzz (And They Aren’t the Winners of the USA Today Ad Meter)
A month ago, we declared in Marketing Dive, that USA Today's Ad Meter — the most widely used indicator of advertising success in the big game — "doesn't[…]
Word-of-Mouth Also Predicts Bloomberg's Emergence as The Key Moderate Competitor to Biden
Multiple polls released over the last 24 hours showed a[…]
Two new polls from Morning Consult and Harvard Harris have Michael Bloomberg statistically tied with Pete Buttigieg for fourth place in the fight for the[…]
