More than half of financial services marketers say they plan to increase their investment in marketing analytics, according to a survey conducted by[…]
Financial Brands Can’t Afford to Ignore Real-Life Conversations
Why Your Next Social Campaign Needs to Target Millennial Men
Brand marketers, not only those focused on products traditionally marketed to men, like consumer electronics or automobiles, but also categories like[…]
Why You Need Predictive Modeling About Social Influence in Your Data Science Effort
Rick Larkin is VP-Analytics of Engagement Labs. As a data scientist who has spent his career in market mix modeling on behalf of many of the world’s[…]
Hillary Clinton Cites Engagement Labs’ Analysis as Evidence of ‘What Happened’
Hillary Clinton cites Engagement Labs’ word-of-mouth data in making the central claim of her new book, What Happened. The book, which debuted at number[…]
Shop Talk: Apple’s New Town Squares Are a Smart Social Influence Play
In all the hoopla over Apple’s launch of the iPhone 8 and the iPhone X, it was easy to miss this simple – but potent – announcement: Apple Stores are[…]
Offline Social Channels Important to Travel E-commerce Leaders
Digital is obviously a key channel for travel in the UK, with online travel agencies (OTAs) such as Booking.com and Expedia a go-to resource for[…]
UK Influencers: Younger Have Social Reach, but Wise Heads Carry Weight in Some Categories
Our recent post on the profile of (offline) influencers in the US noted the increasing importance of male Millennials, often in categories long dominated[…]
4 Ways to Crush Negative Sentiment and Drive Positive Social Influence
As one of the four key drivers of consumer conversation performance, sentiment is a powerful marketing lever for brands to pull. But a common myth is that[…]
The Brand Marketer’s Secret to Social Influence: Talkability
They’re three very different brands, but Apple, USAA and General Mills have a few things in common. Most recently, we identified them as “Movers and[…]
UK Social Momentum is Not Limited to Hip or Tech Brands
UK ‘Moves and Shakers’ feature brands of all typesWhich brands can truly claim to be the talk of the town, those hot properties that seem to be attracting[…]