For the first time, consumer conversations about Poland Spring brand water are turning sharply negative online and offline simultaneously, in response to[…]
Marvel’s “Endgame” drives 50% more Buzz than Game of Thrones
Iron Man deserves the Iron Throne.
Basketball great Dwyane Wade finished his NBA career this month having scored 23,165 points and made 5,701 assists during a 16-year career. One of his[…]
After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy to[…]
Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to shift[…]
Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light beer[…]
They say sex sells. Does creepy create conversation?
Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]