New York Times READ


Poland Spring Gets A Taste of Negativity, Online & Offline

Published by Engagement Labs May 10, 2019

For the first time, consumer conversations about Poland Spring brand water are turning sharply negative online and offline simultaneously, in response to[…]


Published by Engagement Labs May 02, 2019

Marvel’s “Endgame” drives 50% more Buzz than Game of Thrones

Iron Man deserves the Iron Throne.

Dwyane Wade Scores Big for Budweiser, Driving Positive Social Media Conversations

Published by Engagement Labs April 25, 2019

Basketball great Dwyane Wade finished his NBA career this month having scored 23,165 points and made 5,701 assists during a 16-year career.  One of his[…]

Social Media vs. “Real Life”: Why Brands Should Care

Published by Engagement Labs April 18, 2019

After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy to[…]

Social Media’s Missing Conversations in Beverages, Beauty, Groceries. . . in Fact, Nearly Every Category Except Three

Published by Engagement Labs April 12, 2019

Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to shift[…]

Who’s Winning the Bud Light #Corntroversy? Depends on the Field of Play

Published by Engagement Labs March 29, 2019

Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light beer[…]

Four Digital Horsemen: Amazon by a Length

Published by Engagement Labs March 19, 2019

Senator and presidential candidate Elizabeth Warren is talking about breaking up the “big tech” companies like Google, Apple, Facebook, and Amazon, which […]

Unpopular but Impactful, Super Bowl Ads for TurboTax and Olay Drove Engagement

Published by Engagement Labs February 28, 2019

They say sex sells.  Does creepy create conversation?

Clorox CMO Advocates for Conversations at the Center of the Future of Marketing

Published by Ed Keller December 07, 2018

Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]