Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]
Clorox CMO Advocates for Conversations at the Center of the Future of Marketing
Published by
Ed Keller
December
07,
2018
Amazon Is Vulnerable This Black Friday
Published by
Engagement Labs
November
21,
2018
Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.
In Political Conversations, Republicans Rally to GOP as Election Nears
Published by
Brad Fay
November
02,
2018
Young Voters Remain Unengaged in Kitchen-Table Election Conversations
President Trump and “Republicans in Congress” are the subjects of the least negative[…]
HBR Cites Engagement Labs saying: “Don’t Believe Everything You Hear” in Social Media
Published by
Engagement Labs
October
31,
2018
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]
Kitchen-Table Conversations Less Negative for Both Parties
Published by
Brad Fay
October
25,
2018
Republicans and Trump at Least Negative Levels in a Year
Democrats had a 10-point advantage over Republicans in the national conversation as the impact of[…]
Kavanaugh Victory Spurs Strong Shift in Conversation Toward Republicans
Published by
Brad Fay
October
19,
2018
“Sentiment Gap” Narrows to Smallest Level in a Year
In the wake of the Senate’s confirmation of Associate Justice Brett Kavanaugh on October 6 and a[…]
Last Week of Supreme Court Battle Drives Kitchen-Table Conversations
Published by
Brad Fay
October
11,
2018
“Sentiment Gap” Returns to More Typical Level, with Democrats at a 15-point Advantage
The second week of drama related to the nomination of Brett[…]
Engagement Labs Finds Consumers Living in a “Political Brand Bubble”
Published by
Engagement Labs
October
11,
2018
Engagement Labs’ Partnership with Kantar: Building Long-term Brand Value with Consumer Conversation
Published by
Ed Keller
October
09,
2018
Supreme Court Fight Shifts Conversation in Democrats’ Favor
Published by
Brad Fay
October
04,
2018
“Sentiment Gap” Opens Up Between Red and Blue Members of Congress
Kitchen-table conversations about politics shifted in the Democrats’ favor during a week[…]