The Cleveland Cavaliers and the Golden State Warriors are heading toward a much-anticipated third-in-a-row showdown in the NBA Finals. But, off court,[…]
Dove has built its brand around the perception of beauty, and it has executed so well on this concept that we recently ranked it as number one personal[…]
Since the automobile is one of America’s most cherished icons, traditional car makers have long been able to generate talk among auto enthusiasts and[…]
Marks & Spencer unveiled a new brand campaign and strategy last week, and as ever, its actions were widely discussed in the widely discussed in the[…]
If social influence could be described as an investment portfolio, the brand would require a balance of online and offline assets. Each investment[…]
Maybe it was the surprise win of the 2016 presidential election, despite what the polling data predicted. Or United's recent social influence fumbles.[…]
It’s great when people say nice things about our brand, but many marketers are unclear about how much it really matters whether they pay attention to[…]
A burger and fries is a celebrated menu staple at America’s quick service restaurants. McDonald’s, Burger King and Wendy’s - often considered “the big[…]
Corporate Vision Magazine Features Ed Keller in its CEO Issue
“Our strategy is to develop a predictive analytics engine that will allow our marketing[…]
