After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy to[…]
Social Media vs. “Real Life”: Why Brands Should Care
Social Media’s Missing Conversations in Beverages, Beauty, Groceries. . . in Fact, Nearly Every Category Except Three
Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to shift[…]
Who’s Winning the Bud Light #Corntroversy? Depends on the Field of Play
Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light beer[…]
Four Digital Horsemen: Amazon by a Length
Senator and presidential candidate Elizabeth Warren is talking about breaking up the “big tech” companies like Google, Apple, Facebook, and Amazon, which […]
Unpopular but Impactful, Super Bowl Ads for TurboTax and Olay Drove Engagement
They say sex sells. Does creepy create conversation?
Gillette’s Advertising: A Tale of Two Conversations
Clorox CMO Advocates for Conversations at the Center of the Future of Marketing
Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]
Amazon Is Vulnerable This Black Friday
Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.
In Political Conversations, Republicans Rally to GOP as Election Nears
Young Voters Remain Unengaged in Kitchen-Table Election Conversations
President Trump and “Republicans in Congress” are the subjects of the least negative[…]
HBR Cites Engagement Labs saying: “Don’t Believe Everything You Hear” in Social Media
HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations
The Harvard Business Review has[…]