New York Times READ


Social Media vs. “Real Life”: Why Brands Should Care

Published by Engagement Labs April 18, 2019

After years of beating the drum on the huge differences between consumer conversations online and those that happen offline—in “real life”—we are happy to[…]

Social Media’s Missing Conversations in Beverages, Beauty, Groceries. . . in Fact, Nearly Every Category Except Three

Published by Engagement Labs April 12, 2019

Back in 2010, Pepsi dropped out of the Super Bowl, the marquee marketing event Pepsi has sponsored for years, before and since. The game plan was to shift[…]

Who’s Winning the Bud Light #Corntroversy? Depends on the Field of Play

Published by Engagement Labs March 29, 2019

Anheuser-Busch InBev unleashed a mighty brawl among leading domestic beer brands when one of its Bud Light Super Bowl commercials accused rival light beer[…]

Four Digital Horsemen: Amazon by a Length

Published by Engagement Labs March 19, 2019

Senator and presidential candidate Elizabeth Warren is talking about breaking up the “big tech” companies like Google, Apple, Facebook, and Amazon, which […]

Unpopular but Impactful, Super Bowl Ads for TurboTax and Olay Drove Engagement

Published by Engagement Labs February 28, 2019

They say sex sells.  Does creepy create conversation?

Clorox CMO Advocates for Conversations at the Center of the Future of Marketing

Published by Ed Keller December 07, 2018

Eric Reynolds, the Chief Marketing Officer of Clorox Company, is imagining a very different future for marketing—where marketing campaigns rely on[…]

Amazon Is Vulnerable This Black Friday

Published by Engagement Labs November 21, 2018

Amazon has been dominating holiday shopping—and the holiday shopping conversation—for years. But this year might be different.

In Political Conversations, Republicans Rally to GOP as Election Nears

Published by Brad Fay November 02, 2018

Young Voters Remain Unengaged in Kitchen-Table Election Conversations

President Trump and “Republicans in Congress” are the subjects of the least negative[…]

HBR Cites Engagement Labs saying: “Don’t Believe Everything You Hear” in Social Media

Published by Engagement Labs October 31, 2018

HBR Summarizes Growing Evidence that Marketers Should Pay Attention to Offline as well as Online Consumer Conversations

The Harvard Business Review has[…]